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Imperial Tobacco has repositioned its formerly premium-priced Embassy brand in the “more popular” economy priced segment of the cigarette market.
Imperial Tobacco is adding a new air filter to its L&B Blue Bright line-up, promising an improved smoking experience.
Imperial Tobacco’s Rizla brand is launching Rizla Polar Blast; the UK’s first roll-your-own (RYO) filter tip to contain a ‘crushball.’
Growth in the UK vaping market is accelerating thanks to recent improvements to design, merchandising and communication.
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