Regional winners of Nordic Spirit Perfect Store competition unveiled

JTI UK has unveiled the 40 regional winners as part of its Nordic Spirit ‘Perfect Store’ competition.

Ten winners from each of the four JTI regions have been successful and won a prize bundle worth up to £2,000 per store, including one year’s supply of Nordic Spirit, a Fitbit Versa 3 Smartwatch, £125 restaurant vouchers and limited-edition Nordic Spirit merchandise.

In the spring, one national champion per JTI region will be crowned a winner and receive a package worth up to £20,000 per store.

Earlier this year, retailers were encouraged to follow the five pillars of Nordic Spirit’s Perfect Store Model to generate product awareness in-store and boost sales. To be awarded as a regional winner the retailers excelled on each pillar, that were worth a certain number of points, which their local JTI Business Adviser scored them on during their scheduled store visits.

Bruce Terry, portfolio brand manager at JTI UK, said: “The nicotine pouch category in the UK is now worth over 31.7 million per year and this is only expected to increase in the months ahead. Nearly half (44.5%) of nicotine pouch sales also comes through the convenience and independents channel1, so it’s hugely important that we support and reward our highly valued trade partners. Our biggest congratulations go out to all the successful retailers who went the extra mile to action the advice in our Perfect Store Model, helping to boost their sales in the process. Stay tuned for the announcement of our national winners later this year and in the meantime, our local JTI Business Advisers, as well as the resources available on JTI Advance are here to help retailers maximise the nicotine pouch opportunity.”