Signature 60th Anniversary LE packs

To celebrate its 60th anniversary, Scandinavian Tobacco Group UK is bringing out a range of limited-edition tins.

Available to retailers now, the new limited-edition tins have been designed to celebrate the brand’s anniversary and give retailers a talking point to their customers, as well as giving adult smokers something new and different.

STG UK also confirmed that its iconic tins are permanently returning for packs of Signature Blue 20’s and Signature Original 20’s.

STG’s UK marketing manager, Nataly Scarpetta, said: “Sixtieth anniversaries are usually celebrated with diamonds and there’s no doubt Signature has always been the jewel in our crown, representing sixty years of quality, experience and craftsmanship. Since its arrival back in 1963, Signature has become a truly global brand which is now sold in over eighty countries worldwide. Here in the UK, the brand portfolio is currently worth nearly £50m in annual sales, with strong products in both the miniature and cigarillo segments. Retailers should take the opportunity to stock up, as limited-edition packs usually prove popular with regular smokers and will be in demand. We’re proud to celebrate such an important anniversary for Signature and want to thank all the convenience retailers who have played such a vital role in its continued success.”