pack shot only

JTI has launched an upgraded version of its Ploom X device.

Ploom X Advanced is available in the Greater London area in selected key multiple grocers, and in accredited independent and convenience retailers. The Ploom X Advanced works exclusively with EVO tobacco sticks available in a variety of flavours and has an RRP of £4.50.

New features of the device include: an optimised HeatFlow system, with higher vapour volume during initial puffs offering an enhanced user experience and faster charging, taking less than 90 minutes to achieve full charge.

The Ploom X Advanced is available in a pre-packed format that includes the Ploom X Advanced device, charger, USB cable, cleaning sticks PLUS two packs of EVO tobacco sticks (Bronze & Green Option). This bundle will be available for retailers within the Greater London area at an RSP of £19.

Alongside launching Ploom X Advanced, the EVO tobacco sticks range will now include a new Gold variant, which boasts a smooth and mild tobacco flavour, alongside improved blends for the existing Bronze and Amber flavours.

Mark McGuinness, marketing director at JTI UK, said: “The Heated Tobacco category continues to grow at a rapid rate and offers huge potential, which is why we are continuing to invest and improve our offer.

“With demand for lower-priced tobacco alternatives showing no signs of slowing, the competitively priced Ploom X Advanced bundle offers value for money within the Heated Tobacco category. As well as being more cost effective for consumers, Heated Tobacco sticks also offer higher margins to retailers when sold at RRP.”