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To celebrate the launch of Mayfair Gold, Japan Tobacco International (JTI) has announced the launch of an in-depot ‘Go for Gold’ prize draw, with a total prize pot of a quarter of a million pounds.

Running until 1 December 2023, the prize draw will give five retailers cash prizes of £50,000 each – money which could be used for a store refit, an essential purchase such as a new van, or simply to take a well-deserved break – plus hundreds of other prizes to be won.

For a chance to win, retailers simply need to purchase an outer of Mayfair Gold at one of more than 50 selected wholesalers across England, Wales, and Scotland to be entered into a prize draw. Every outer purchased will result in one entry, with no limit on the number of times a retailer can enter. The more outers purchased, the higher the chance of winning £50,000. All entries have an equal chance of winning the prizes.

Retailers will also have the opportunity to participate in a ‘Stop the Clock’ game, in which they will be asked to press a button and stop a counter at exactly 10.9999. Every retailer who stops the counter at exactly 10.9999 will win a £10 Amazon voucher. Even those who don’t stop the counter on the required point will receive a consolation prize, so everyone’s a winner!

Winners of the five £50,000 prizes will be announced by 15 December.

Marketing director at JTI UK Mark McGuinness, said: “The successful launch of Mayfair Gold earlier this month is, in no small part, down to the efforts of retailers across the country.

“So, to give something back to our trade partners and retailers as a thank you for their continued support, we have launched the ‘Go for Gold’ prize draw and roadshow, with some serious prizes that match our ambitions for this brand.”