STG signature red 2024

Scandinavian Tobacco Group UK has unveiled a redesign for its Signature cigar range. The new design will appear on packs of Signature Blue, Signature Original and Signature Red Filter and are available to retailers now.

The packs have been upgraded to full colour on all sides while the overall design has been simplified with more focus added to the leaf icon.

STG’s UK marketing manager Nataly Scarpetta said: “We’re delighted to announce the arrival of our new-look Signature packs, which will add further standout on shelf to the UK’s best-selling traditional cigar. Whilst the packs have changed, the cigars inside certainly haven’t, and will continue to offer adult smokers a smooth taste and smoking experience with unquestionably high quality.”