In this video, Elaine Maher, associate director of commercial development at Coca-Cola Europacific Partners (CCEP), dissects the huge opportunity that the alcohol ready-to-drink category offers to retailers and how they can tap into the potential for premium pre-mix alcoholic drinks.

The alcohol ready-to-drink market has been boosted by CCEP and The Coca-Cola Co. in recent months, who have taken their iconic soft drink brands into alcohol in partnership with premium spirits brands Jack Daniel’s and Absolut Vodka.

Get a unique insight into how convenience retailers Shital Patel and Jimmy Patel, of Jimmy’s Convenience Store in Northampton, are responding to this growing category and discover CCEP’s top tips on how to maximise sales.