In this video, Elaine Maher, associate director of commercial development at Coca-Cola Europacific Partners (CCEP), dissects the huge opportunity that the alcohol ready-to-drink category offers to retailers and how they can tap into the potential for premium pre-mix alcoholic drinks.
The alcohol ready-to-drink market has been boosted by CCEP and The Coca-Cola Co. in recent months, who have taken their iconic soft drink brands into alcohol in partnership with premium spirits brands Jack Daniel’s and Absolut Vodka.
Get a unique insight into how convenience retailers Shital Patel and Jimmy Patel, of Jimmy’s Convenience Store in Northampton, are responding to this growing category and discover CCEP’s top tips on how to maximise sales.
Coca-Cola Europacific Partners is one of the world’s leading consumer goods companies. In GB, it manufactures and distributes some of the leading soft drinks brands, including Coca-ColaTM, Fanta, Monster, Schweppes, GLACÉAU Smartwater, and Costa Coffee RTD.
It is committed to being a responsible supplier, supporting healthier lifestyles and a more sustainable planet.
Its sugar reduction journey has seen it reduce sugar across its portfolio and now two-thirds of its volume sales come from low or no sugar soft drinks. This means that 86% of CCEP’s soft drinks are HFSS compliant[2].
CCEP has also pledged to reach net zero by 2040, all its bottles are recyclable, its 500ml bottles are made with 100% rPET (excluding caps and labels) and now come with attached caps to make it easier to recycle the entire package and ensure no cap gets left behind.
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