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Chicago Town celebrates heritage with new brand campaign
Chicago Town is launching a new masterbrand campaign to encourage a deeper engagement between customers and its brand story.
Country Choice gives retailers ice cream discounts
Country Choice is promoting its ice cream range this summer, attracting retailers to its offer with a series of ‘money off’ promotions.
Frubes Try Me Frozen campaign returns
Following last year’s success, Yoplait Kids is bringing back its Frubes Try Me Frozen campaign this summer.
Ice cream: Ways to make more lolly
As we approach summer, it’s important to not undersell impulse ice cream and focus on getting decent margins for in-demand lines.
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