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Chicago Town is launching a new masterbrand campaign to encourage a deeper engagement between customers and its brand story.
Country Choice is promoting its ice cream range this summer, attracting retailers to its offer with a series of ‘money off’ promotions.
Following last year’s success, Yoplait Kids is bringing back its Frubes Try Me Frozen campaign this summer.
As we approach summer, it’s important to not undersell impulse ice cream and focus on getting decent margins for in-demand lines.
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