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Birds Eye has launched a new TV advert and communications campaign to reach consumers during the UK lockdown.
The success of the Rowntree’s ice lolly has prompted Froneri to launch a spin-off, Rowntree’s Fruit Stack lolly.
Unilever has unveiled an array of new products for its leading ice cream brands Wall’s, Magnum and Ben & Jerry’s.
Christmas is the season for splashing out on festive goodies. Here’s how c-store retailers can ensure that they get in on the yuletide spend.
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