New Embassy Signature Silver Edition unveiled by Imperial Tobacco

Imperial Tobacco has launched its newly improved Embassy Signature Silver Edition.

Available to buy now for a limited time only, the new variant has an mrrp of £11.60 per pack of 20s, with a view to delivering value to shoppers and in turn helping to drive sales for retailers.

Embassy Signature Silver Edition provides reduced smoke smell paper, creating limited lingering smoke and odour on hands and clothes after smoking and also now features a brand new shaped filter.

The pack has been designed with a resealable foil feature in order to fully protect and secure freshness.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, said: “Our newly improved Embassy Signature Silver Edition offers a whole host of premium features from a brand where everything is premium except the price. In the current economic climate, consumers are continuing to seek out familiar brands that they know and trust that deliver satisfaction at low prices. Helping retailers tap into this trend is a key factor for Imperial, which is why we’ve launched this new limited edition range. Given the new packs will only be available for a short time, we’d suggest that retailers stock up now in order to fully take advantage of the new launch while they can.”