JTI UK and Nordic Spirit have launched a new strength to its portfolio with Spearmint Strong.
The new flavour aims to tap into the demand for extra-strong and strong strengths which already have an 83.1% share of the category. Nordic Spirit Spearmint Strong 9mg is available now with an RRP of £6.50.
Bruce Terry, portfolio brand manager at JTI UK, said: “The continued growth of the nicotine pouch category represents a huge opportunity for retailers. With mint by far the most popular flavour when it comes to nicotine pouches and demand for stronger variants on the rise, the introduction of Spearmint Strong provides more choice at the till and expands the sales opportunity for retailers.