Scandinavian Tobacco Group UK has unveiled a new limited-edition pack for its Henri Wintermans Half Corona brand.
Launched for the run-up to Christmas, the packs come in two different colour schemes that are available to retailers now.
The brand’s sales traditionally go up in the run-up to Christmas where it is regularly enjoyed as part of the festive celebrations, helping generate its £16m annual sales.
STG’s UK marketing manager, Nataly Scarpetta, said: “We’re delighted to announce the arrival of our Henri Wintermans limited-edition packs, which will bring a bit of excitement to the category and a good talking point for retailers with their regular tobacco customers. It’s well known that sales of cigars, and larger cigars in particular, go up in the run up to Christmas so these smart new packs should prove especially appealing to adult smokers and we’d strongly recommend retailers stock up to make the most of those additional sales and attractive margins.”