Category management guides

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Cider: everything you need to know about managing the category

2022-05-26T12:31:00+01:00Paid for by Westons Cider

Following the cider boom in the off-trade during the height of the pandemic, the UK’s leading authentic cider maker, Westons Cider, explains how c-stores can continue to capitalise on a growing appetite for premium crafted cider.

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Low-sugar & protein snacks: everything you need to know about managing the category

2021-12-09T07:00:00+00:00This content is provided by Grenade

As consumers increasingly look to make healthier lifestyle choices following the pandemic, Grenade shows how c-stores can capitalise on merchandising low-sugar, high-protein snacks to meet those demands.

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Chocolate: everything you need to know about managing the category

2021-11-25T10:40:00+00:00This content is provided by

With confectionery hugely important in convenience, Mondelēz International offer some guidance on maximising the best locations in-store and reveals key trends impacting the category. 

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Biscuits: everything you need to know about managing the category

2021-11-23T10:17:00+00:00This content is provided by

With biscuits a key household staple, Mondelēz International offers some valuable advice on maximising their presence and sale in-store.

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Frozen pizza: everything you need to know about managing the category

2021-10-21T07:30:00+01:00This content is provided by Dr. Oetker

Although frozen pizza may have seen a slight decline since the easing of Covid-19 lockdowns, many consumers have been retained in the category, choosing it for their ’Big Nights In’. So retailers should look at ways to maximise the sector’s potential.

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Healthy snacking: everything you need to know about managing the category

2021-10-21T07:00:00+01:00Paid for by KIND Snacks

With consumers focused on health and wellbeing following the recent Covid-19 pandemic and new HFSS legislation on the horizon, retailers need to be ahead of the curve to maximise the opportunity for healthy snacks.

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Bottled water: everything you need to know about managing the category

2021-10-07T06:35:00+01:00This content is provided by AQUA Carpatica

With health and wellbeing increasingly in focus following Covid-19, consumers are seeking out clean-label soft drinks – including bottled water with clear provenance – so businesses need to keep their finger on the pulse of the latest trends.

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Soft drinks: everything you need to know about managing the category

2021-08-25T09:35:00+01:00This content is provided by Coca-Cola Europacific Partners

The soft drinks category is now worth more than £2.4bn in convenience1 – £113,000 in value per store per year2 – making it the third most valuable category in the channel3. And, with one in four adults who drink alcohol in the UK saying they’re keen to cut down this year4, soft drinks are arguably more important than ever.

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Tea: everything you need to know about managing the category

2021-08-23T07:00:00+01:00This content is provided by Tetley

The UK is a nation of tea-drinkers, but how do retailers encourage existing tea drinkers to buy more, persuade those who are not yet convinced to turn into regular tea lovers and convert the nation’s love of tea into a sales success?

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Wrapped bakery: Everything you need to know about the category

2021-08-20T09:39:00+01:00This content is provided by Warburtons

Wrapped bakery is the top destination category driving footfall in convenience stores so it is vital for convenience stores to provide the best bakery range alongside an impactful fixture to meet the needs of shoppers and keep them coming back.

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Mixers: everything you need to know about managing the category

2021-08-09T09:16:00+01:00This content is provided by Fever-Tree

With the UK on-trade under lockdown restrictions for much of 2020, there was a significant change in shopper behaviour as they tried to recreate elevated drinking experiences at home.

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Energy drinks: everything you need to know about managing the category

2021-07-05T07:00:00+01:00This content is provided by Britvic

2020 saw several major changes within the convenience channel, including a change in consumer needs within soft drinks. Three key soft drink needs emerged: energy boost, in-home refreshment and socialising, and hydration.

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Ice cream: everything you need to know about managing the category

2021-07-01T07:00:00+01:00This content is provided by Häagen-Dazs

Ice cream has recently seen 9.1% annual growth, with a sales increase of £112m. Luxury tubs are worth £3.6m, accounting for 35% of take-home ice cream growth in convenience. This made Häagen-Dazs the fastest growing luxury tub brand in convenience last summer.

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Squash: everything you need to know about managing the category

2021-05-17T09:39:00+01:00This content is provided by Vimto

Over the past year, the squash category has seen unprecedented value growth of 11%, which equates to an incremental £53M up to March 2020