Category management guides

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Energy drinks: everything you need to know about managing the category

2021-07-05T07:00:00+01:00This content is provided by Britvic

2020 saw several major changes within the convenience channel, including a change in consumer needs within soft drinks. Three key soft drink needs emerged: energy boost, in-home refreshment and socialising, and hydration.

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Ice cream: everything you need to know about managing the category

2021-07-01T07:00:00+01:00This content is provided by Häagen-Dazs

Ice cream has recently seen 9.1% annual growth, with a sales increase of £112m. Luxury tubs are worth £3.6m, accounting for 35% of take-home ice cream growth in convenience. This made Häagen-Dazs the fastest growing luxury tub brand in convenience last summer.

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Squash: everything you need to know about managing the category

2021-05-17T09:39:00+01:00This content is provided by Vimto

Over the past year, the squash category has seen unprecedented value growth of 11%, which equates to an incremental £53M up to March 2020

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Crisps and snacks: everything you need to know about managing the category

2021-03-08T08:00:00+00:00This content is provided by Walkers

2020 saw a number of major changes to how people shop in convenience, with many of these shifts impacting crisps and snacks. Walkers has partnered with Convenience Store to help retailers maximise their sales and adapt to changing shopper demands.

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Sugar confectionery: everything you need to know about managing the category

2021-03-04T09:47:00+00:00This content is provided by Perfetti Van Melle

The £1.22bn sugar confectionery category is undergoing subtle shifts, some resulting from HFSS rules. Confectionery firm Perfetti Van Melle explains how retailers can adapt

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Chilled ready meals: everything you need to know about managing the category

2021-01-25T08:35:00+00:00This content is provided by Rustlers

The chilled ready meals category is now worth over £1.9bn with branded meals growing 7.6% - here’s some advice from Rustlers on getting it right in your store

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Low sugar & protein snacks: everything you need to know about managing the category

2020-12-09T08:15:00+00:00This content is provided by Grenade

With the New Year likely to see a surge in demand for lower sugar and protein snacks from health-conscious consumers, here’s category management advice from Grenade

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Butters & spreads: everything you need to know about managing the category

2020-12-07T11:34:00+00:00This content is provided by Arla

With the recent surge in scratch cooking and baking boosting BSM sales in the convenience market, here is category management advice from Arla Foods

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Milk: everything you need to know about managing the category

2020-12-07T09:00:00+00:00This content is provided by Arla

With almost half of baskets in the convenience shop containing milk, here’s category management advice from Arla Foods

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Soft drinks: everything you need to know about managing the category

2020-10-21T14:49:00+01:00This content is provided by Coca-Cola Europacific Partners

Soft drinks is the second-most valuable category for convenience, here’s management advice from Coca-Cola European Partners 

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Healthy snacking: everything you need to know about managing the category

2020-10-21T13:56:00+01:00This content is provided by KIND Snacks

The global health crisis has only accelerated the desire of consumers to eat more healthily. Here’s some management advice from KIND Snacks to ensure you capitalise on the booming healthy snacking category

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Coffee: everything you need to know about managing the category

2020-10-19T14:49:00+01:00This content is provided by Jacobs Douwe Egberts

Coffee category management advice from Jacobs Douwe Egberts

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Tobacco accessories: everything you need to know about managing the category

2020-10-08T08:40:00+01:00This content is provided by Republic Technologies

With the market now worth over £295m, here’s some category management advice from Republic Technologies

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Bottled water: everything you need to know about managing the category

2020-10-07T11:13:00+01:00This content is provided by AQUA Carpatica

With Covid-19 impacting how consumers approach the soft drinks aisle, here’s some management advice from AQUA Carpatica

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Biscuits: everything you need to know about managing the category

2020-09-20T14:50:00+01:00This content is provided by

Biscuits are a staple for practically every household in the country, here’s some advice from Mondelēz International on getting it right in your store

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Chilled dairy drinks: everything you need to know about managing the category

2020-09-17T13:06:00+01:00This content is provided by Arla

Chilled coffee is set to grow over 45% in the next 3 years, check out our planograms to deliver merchandising excellence at shelf

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Chocolate confectionery: everything you need to now about managing the category

2020-08-25T14:50:00+01:00This content is provided by

Confectionery is one of the most impulsive categories in a convenience store, here’s some management advice from Mondelēz International

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Babycare: everything you need to know about managing the category

2020-08-25T14:49:00+01:00This content is provided by Danone

Baby feeding category advice from Danone

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Tobacco & vaping: everything you need to know about managing the category

2020-08-25T14:49:00+01:00This content is provided by JTI

Next gen category management advice from JTI

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Crisps, snacks and nuts: everything you need to know about managing the category

2020-08-25T14:49:00+01:00This content is provided by KP Snacks

There has been a shift in demand within crisps, snacks and nuts, here’s category management advice from KP Snacks

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Bread: everything you need to know about managing the category

2020-08-25T14:49:00+01:00This content is provided by Hovis

A well stocked bread fixture presents excellent opportunity to drive sales and create a positive environment for customers, here’s management advice from Hovis

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Category management: time to get back on track after lockdown

2020-08-25T13:49:00+01:00By

Coronavirus has forced retailers off-road, but now is the time to revisit your categories and ensure you are maximising your space

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How to change your store categories for the better

2020-07-08T14:12:00+01:00By

It may be time-consuming and sometimes confusing, but routinely reviewing store categories keeps your business relevant, ensures decent margins and drives sales

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