IQOS ILUMA ONE_square image

Philip Morris Limited (PML), has launched its IQOS Iluma heated tobacco system to the UK market.

Billed as the latest and most innovative addition to its growing portfolio of smoke-free products, IQOS Iluma is designed for adult smokers looking to move away from cigarettes.

Features of the new IQOS Iluma include the Smartcore Induction System which uses an innovative magnetic heating system, resulting in no blade, and no cleaning plus a design that is closer to a cigarette experience compared to other alternatives but without the burning.

IQOS Iluma has three tiers. The Iluma One Kit has an RRP of £39; the Iluma Kit RRPs at £69 while the Iluma Prime Kit has an RRP of £109. The system uses Terea tobacco sticks which are designed to be only used with Iluma products.

There are nine different Terea blends available for the Iluma system: Amber, Blue, Green, Mauve Wave, Russet, Sienna, Teak, Turquoise and Yellow.

According to PML, smokers can save up to £3,000 a year when they switch to Iluma One, the entry-level device within the IQOS Iluma range.

Commenting on the new range, Christian Woolfenden, managing director for UK and Ireland for PML, said: “Globally, the heat-not-burn category is on an upward trajectory and PMI’s IQOS products have already helped millions worldwide to switch away from cigarettes. Heated tobacco is also seeing huge momentum in the UK, growing a staggering +400% in the last three years.

“We are now taking our innovation to the next level with IQOS Iluma – revolutionary technology that gives adult smokers more options and represents an important leap forward in our efforts to accelerate the end of smoking. We are confident that with its attractive device range and price points, IQOS Iluma is equally appealing for adult smokers as well as existing adult nicotine users and will step-change the growth of heated tobacco in the UK.”

IQOS Iluma launched in Japan and Switzerland in 2021 and in Portugal, Lithuania, Czech Republic, and Slovakia in 2022.

Topics