This autumn, Boost Drinks is set to visit retailers across the UK in an attempt to show its commitment to the independent sector.
Retailers reveal what students stocking up at the start of term have on their shopping lists, and how they keep them coming back for more.
Premium soft drinks brand DRGN is bringing to market a newly reformulated turmeric superdrink with reduced sugar (below the sugar levy) and refreshed packaging.
Actimel is moving into the shot drinks category with the introduction of its on-the-go fruit & veg cultured shots.
Highland Spring has kicked off its new ‘Remarkabubble’ campaign with the aim to make sparkling water an everyday choice for consumers.
Activia is showing its commitment to promoting gut health across the UK with the rollout of its new range of live culture smoothies.
Rockstar and Xbox have unveiled plans to launch their largest fan-inspired gaming promotion to date in support of the upcoming release of video game Gears 5.
Yazoo Kids is supporting Public Health England’s Change4Life initiative this year in a move that will see the ‘Good Choice’ badge appear on the brand’s bottles of strawberry and banana flavoured milk.
Coca-Cola, the official soft drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TV advert to welcome the three promoted clubs - Aston Villa, Norwich City and Sheffield United -to the Premier League.
More than a third (34%) of Brits have admitted to not drinking any water in a single day, according to a new study commissioned by Britvic’s family brand Robinsons.
Gunna, the British soft drink firm, has undergone a major rebrand which includes the launch of redesigned packaging for its cannned line-up.
In an attempt to tap into consumer demand for soft drinks with low or no added sugar, Vita Coco has launched a sparkling version of its canned coconut water.
Alpro has given its product range a complete makeover with an updated logo and packaging design to help convenience retailers capitalise on the trend for plant based food.
Coca-Cola European Partners (CCEP) has launched a summer campaign that claims to “spark memories of the magic associated with enjoying a Coca-Cola.”
A new mixer brand TwelveBelow is hoping to challenge the ‘slimline’ drinks market with its low sugar range of premium tonic waters.