New Classic Combi variant launched for Rizla

Imperial Tobacco has launched a new Classic Combi variant for its Rizla brand.

Featuring unbleached papers and tips, the new variant aims to allow retailers to capitalise on the growing consumer demand for natural rolling papers with the added benefit of papers and tips in one pack for ultimate convenience.

The new Rizla Classic King Size Combi (rrp: £1.30) includes 32 unbleached kingsize papers and tips to appeal to the rising number of smokers looking for more natural papers.

The launch of Rizla Classic KS Combi will be supported by brand activations at over 20 festivals and events in 2024, alongside consumer facing PoS to help drive awareness and sales of the new range.

Category manager at Imperial Tobacco Jamie Burns-Smith said: “Benefitting from over 200 years of paper experience and positioned as the world’s number one rolling brand, the iconic Rizla brand is synonymous with the craft of rolling. Within the papers category, we’ve seen a shift in favour of combi papers thanks to the added convenience they offer with both tips and papers in one pack, resulting in Rizla Combi Silver now accounting for 23% market share.

“Our latest launch of Rizla Classic King Size Combi taps into this trend and responds to the rising demand amongst smokers for more natural papers, filling a gap in the market with its new unbleached papers and tips in the same pack. With volume sales of combi formats expected to exceed those of popular standard format kingsize papers thanks to the great convenience they offer, we’d highly recommend stocking up on Rizla Classic KS Combi to tap into this trend and grow sales with an iconic and market leading paper brand.”