JTI (Japan Tobacco International) UK has announced the winners of its £250k prize draw, with five lucky retailers each taking home £50k following the manufacturer’s Mayfair Gold ‘Go for Gold’ Prize Draw.

The in-depot competition was launched in October last year to celebrate the introduction of Mayfair Gold. Retailers who purchased an outer of Mayfair Gold in participating depots were automatically entered into a prize draw to win one of five £50k prizes.

Winner Neil Ramlagan of Jay’s General Store, Bolton, was one of the winners.

“I first found out about the ‘Go for Gold Prize Draw’ from a trade press newsletter, and my JTI Business Advisor then recommended I get my stock from the depot so I could enter the competition,” he said. “When I got the phone call that I was one of the five winners of the top prize, it was an amazing feeling as I’ve never won anything like this. I plan to use my winnings on a nice family holiday, and then invest in my store.”

Another winner was Ajay Desai of Morris & Co, Croydon. “It was a huge surprise to receive the call that I was one of the five winners, I also won a few Amazon vouchers on the ‘Spin the Wheel’ game, so I have been very lucky! I even brought a friend with me who has his own store, and he won some Amazon vouchers too. I plan to invest the winnings on maintenance work for my store.”

Mark McGuinness, marketing director at JTI UK, said: “The ultra-value sector remains a key priority for us, as the fastest-growing segment in both RMC and roll-your-own tobacco. The successful launch of Mayfair Gold, in no small part, is down to the efforts of retailers across the country. So, we are thrilled to be able to give back to our trade partners and retailers as a thank you for their continued support. Our biggest congratulations go out to all the successful retailers.”