Latest Soft Drinks News – Page 47
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Product NewsBen Shaws unveils new look for canned range
Ben Shaws is rolling out an updated packaging design across its entire portfolio.
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Product News‘I See Vimto In You’ personalised ad campaign returns
Vimto is investing £3.5m in an updated marketing campaign which promises to be the brand’s biggest and best yet.
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Product NewsShloer revamps drinks for the summer season
Shloer has redesigned its entire drinks range with a new logo and graphics, ready for the summer sales peak.
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Product NewsRed Bull works with pro-athletes for latest promotion
Red Bull is encouraging consumers to unleash their inner athlete with its new campaign: Red Bull Project Pro.
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Product NewsPurdey’s TV campaign focuses on natural energy
Purdey’s has created a new brand platform – ‘Energy as Nature Intended’ – positioning itself as a more natural energy drink option via an on-pack call out and a CGI produced TV advert.
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Product NewsKA moves into energy drinks with Reload bottles
Soft drinks brand KA is bringing the authentic taste of the Caribbean to the energy category with the launch of KA Reload - the brand’s new glucose-based energy drink.
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Product NewsCoca-Cola unveils Costa Coffee canned RTD trio
The Coca-Cola Company and Costa Coffee are launching Costa Coffee Ready-To-Drink (RTD) - a new chilled, canned coffee brewed with Costa Coffee beans.
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Product NewsFuze Tea backed by summer TV adverts
Coca-Cola European Partners (CCEP) is encouraging consumers to relax and enjoy a little me-time this summer with its latest campaign from Fuze Tea.
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Product NewsIrn-Bru gives away prizes with summer promotion
Barr Soft Drinks is aiming to drive retail sales this summer with its biggest ever on-pack promotion for its Irn-Bru brand, giving consumers the opportunity to win thousands of summer prizes.
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Product NewsTwix flavour joins Mars milk drinks line-up
Mars Chocolate Drinks & Treats (MCDT) has added a new Twix milk drink to its range which offers consumers the taste of the popular confectionery brand in a drinkable format.
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Product NewsDel Monte continues partnership with Lawn Tennis Association
Del Monte is partnering with the Lawn Tennis Association (LTA) for the second year in a row to help promote healthy lifestyles.
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Product NewsLucozade Energy drives awareness of flavours range
Lucozade Energy is promoting its soft drinks line-up throughout the summer with a new £2m marketing campaign - the first to focus on the brand’s flavours range in more than eight years.
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Product NewsGrenade introduces new Carb Killa shake for summer
Sports nutrition brand Grenade is marking the arrival of summer with the launch of a new Carb Killa protein shake flavour: strawberries & cream.
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Product NewsHighland Spring goes eco-friendly with new kids bottles
Highland Spring is extending its eco range with the launch of a 100% recycled and recyclable plastic bottle for kids.
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Product NewsS. Pellegrino Essenza taps into key lunchtime occasions
S.Pellegrino is adding to its drinks line-up with the introduction of a new Essenza sub brand.
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Product NewsBuxton invests £1.8m in new TV and in-store push
Buxton is launching a new marketing campaign to promote its brand refresh, titled ‘Here’s to the up & coming’.
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Product NewsNew Coca-Cola Energy campaign focuses on the positive
To mark the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched to promote Coke’s latest innovation.
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Product NewsTenzing mixes raspberry and yuzu for new energy drink
Natural energy drink brand Tenzing is set to debut a new blend made using a raspberry and yuzu mix.
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Product NewsFruit Shoot stars in Britvic's latest drinks promotion
Britvic is giving parents a chance to ‘reach for the stars’ with its new on-pack promotion running across its Fruit Shoot portfolio this summer.
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Product NewsCarabao extends sponsorship of the EFL Cup
Carabao has announced an extension to its partnership with the EFL Cup, which will see the low sugar energy drink brand continue as the football competition’s title sponsor until 2022.