Latest Soft Drinks News – Page 50
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Product NewsLucozade Energy drives awareness of flavours range
Lucozade Energy is promoting its soft drinks line-up throughout the summer with a new £2m marketing campaign - the first to focus on the brand’s flavours range in more than eight years.
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Product NewsGrenade introduces new Carb Killa shake for summer
Sports nutrition brand Grenade is marking the arrival of summer with the launch of a new Carb Killa protein shake flavour: strawberries & cream.
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Product NewsHighland Spring goes eco-friendly with new kids bottles
Highland Spring is extending its eco range with the launch of a 100% recycled and recyclable plastic bottle for kids.
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Product NewsS. Pellegrino Essenza taps into key lunchtime occasions
S.Pellegrino is adding to its drinks line-up with the introduction of a new Essenza sub brand.
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Product NewsBuxton invests £1.8m in new TV and in-store push
Buxton is launching a new marketing campaign to promote its brand refresh, titled ‘Here’s to the up & coming’.
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Product NewsNew Coca-Cola Energy campaign focuses on the positive
To mark the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched to promote Coke’s latest innovation.
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Product NewsTenzing mixes raspberry and yuzu for new energy drink
Natural energy drink brand Tenzing is set to debut a new blend made using a raspberry and yuzu mix.
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Product NewsFruit Shoot stars in Britvic's latest drinks promotion
Britvic is giving parents a chance to ‘reach for the stars’ with its new on-pack promotion running across its Fruit Shoot portfolio this summer.
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Product NewsCarabao extends sponsorship of the EFL Cup
Carabao has announced an extension to its partnership with the EFL Cup, which will see the low sugar energy drink brand continue as the football competition’s title sponsor until 2022.
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Product NewsAqua Pura invests in new consumer competition
Aqua Pura is rewarding shoppers with its latest on-pack promotion, giving away more than £50,000 worth of prizes.
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Product NewsBoost gets summer-ready with new on-pack activity
This summer, Boost Drinks is hoping to help independent retailers maximise soft drink sales with a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free price-marked cans.
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Product NewsTeapigs taps into cold brew trend with new trio
Teapigs is introducing a brand new range of infusions to make it easier for consumers to make cold brew tea.
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Product NewsSodaStream and Refill support National Refill Day
SodaStream is working with national water scheme Refill as the companies look to make the most of National Refill Day (NRD) on Wednesday 19 June.
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Products In DepthSoft drinks: Get your place in the sun
You can’t rely on a scorching summer to sell soft drinks, but you can keep up the heat by including healthy options and latest innovations.
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Product NewsTango supports sugar free range with £1.2m spend
Britvic is rolling out a brand-new marketing campaign to support its sugar free Tango range.
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Product NewsLucozade Sport rolls out special edition Lionesses packs
Lucozade Sport has unveiled new limited edition bottles as part of the brand’s partnership with the England Lionesses (women’s football team).
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Product NewsTipplesworth mixes up range for vodka drinkers
Tipplesworth has created a new Passion Fruit Martini mixer that can be added to vodka to create an alcoholic cocktail.
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Product NewsFever-Tree enters the RTD market with new tonics
This spring, Fever-Tree is entering the ‘ready to drink’ market with the launch of three new Gin & Tonics, packaged in a 275ml glass bottle.
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Product NewsHighland Spring revamps sparking water line-up
Highland Spring is keeping things fresh with a modern new look and feel for its sparkling range, to better showcase its unique provenance and everyday hydration credentials.
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Product NewsLucozade Energy backed by £10m campaign
Lucozade Energy is aiming to ‘Spark Something’ with a new £10m marketing campaign for the summer season.