Lucozade Energy Grafrutti is to return permanently in April 2026, more than a decade after it first launched as a special edition.
The mixed berry and citrus-flavoured energy drink is to relaunch as a zero sugar variant, rolling out in plain 500ml (RRP: £1.75) and £1.50 PMP bottles, as well as 900ml bottles (RRP: £2).
Lucozade said it had been inundated with requests - including fan petitions - calling for Grafrutti’s return.
The “fan favourite” was reintroduced to help retailers “tap into the growing consumer preference for nostalgic, familiar flavours”, according to the brand.
The launch will be supported by a £2.3m campaign across social media, OOH and in-store activity.
“Lucozade Energy Grafruitti Zero Sugar is set to bring fresh excitement to our Lucozade Energy range, right on time for the peak summer season,” said Adrian O’Brien, Lucozade’s brand director.
”Following its special edition launch in 2015, Lucozade Energy Grafruitti has had a place in the hearts of consumers across the UK. We’ve seen fans flood our consumer care teams with requests, create dedicated petitions and social media forums, refusing to give up and always hoping that we’d bring it back.
“We know there is an appetite for new flavours in the category and have seen huge success with previous launches, including Blucozade, for which 60% of sales were incremental to the category.”
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