Müller Yogurt & Desserts and Myprotein are strengthening their partnership with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range “designed to bring greater enjoyment, variety and texture to the protein segment,” it said.
The launch is designed to drive further growth in the protein segment and strengthen the partnership’s position in chilled yogurt and potted dessert (CYPD) protein products.
The range continues to outperform the wider CYPD market, delivering more than ten times higher sales growth by value than the same period last year, Müller added.
Launching into Morrisons this month with other retailers then following, Müller x Myprotein Mixers combine creamy, high-protein yogurt with separate high-protein mix-ins, delivering contrast in texture and flavour within a single pot.
The format has been developed to appeal to protein shoppers looking for more enjoyable, varied ways to hit their protein goals, without compromising on taste.
The new range will eventually be available in three flavours, spanning the initial Banana Split with Chocolate Crunch and then Strawberries & Cream with Vanilla Biscuits and Cookies & Cream with Cookie Crunch.
Each pot contains 15g of protein per 140g, and is low fat, supporting retailers in meeting shopper demand for healthier choices while maintaining strong taste credentials, carrying an RRP of £1.50.
Mixers represents the latest NPD in the Müller x Myprotein partnership, which first launched in September 2024.
Richard Williams, CEO of Müller Yogurt & Desserts, said: “Our partnership continues to demonstrate there’s significant headroom for growth when protein is made more accessible and appealing to everyday shoppers.
“Today’s protein shoppers want functional nutrition, but they’re not stopping there - they’re looking for products which provide added value and elevated benefits. With Mixers, we’re bringing new textures and flavour combinations into the protein fixture, creating a more engaging eating experience which reflects what Müller does best.”
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