All Promotional Feature articles
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Promotional FeatureTackling the illicit tobacco trade in Wolverhampton
In June, retailers in Wolverhampton attended a JTI and Convenience Store roundtable to discuss the issue of illicit tobacco in their area. During an in-depth discussion, retailers highlighted how the illicit trade was directly impacting business, affecting their communities and, in some cases, resulting in violence against them and their staff.
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Promotional FeatureRetailers have their say on the Generational Smoking Ban
With the Generational Smoking Ban still on course to come into effect under the new Labour Government, two convenience store retailers explain the problems it would present to them and the huge impact it would have on their businesses.
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Promotional FeatureHow to make the most of the instant consumption soft drinks boom
Retailers can unlock significant growth in soft drink sales by aligning their in-store offerings with the latest shopper trends, particularly in the booming on-the-go market. Britvic’s At Your Convenience platform provides valuable insights and resources to help retailers maximise these opportunities.
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Promotional FeatureScore with no & low alcohol
Leverage the growing no & low alcohol category and maximise sales this summer and during sporting occasions.
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Promotional FeatureWhy choice is key to maximising beer and cider sales during sporting occasions
Discover how you can meet your shoppers’ varying needs, and maximise sales opportunities, over this year’s summer of sport, by following these top tips.
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Promotional FeatureWhy boosting your core range is key to summer success
Soft drinks offer a valuable opportunity for retailers, particularly through engaging in-store promotions. Find out what a bit of creative marketing and bold displays can do for driving sales in your store.
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Promotional FeatureChilled yogurts and potted desserts: pots of profit
Although the chilled yogurts and potted desserts category is now worth £2.9bn, it is under-serviced in convenience stores, where there is an excellent sales opportunity up for grabs, says Müller.
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Promotional FeatureBagged snacks: how to boost sales
With the UK being a nation of snackers, the bagged snacks category is strong and resilient. Here, KP Snacks explains why the correct approach to category management can have a significant impact on sales.
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Promotional FeatureFuture trends and opportunities in energy drinks
The growth opportunities in the energy drinks market are many. From emphasising new flavours to in-store activations and price-marked packs. Learn more about key ways to attract and engage consumers.
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Promotional FeatureHow to merchandise your beer range this sporting season
With a massive summer of sport coming up, discover how you can maximise the opportunity in the beer and cider category, with top tips from Heineken UK
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Promotional FeatureCommunity impact: how brands are helping retailers give back
As an essential hub of the community, convenience store owners have an unparalleled understanding of the needs of their communities. Find out how big brands are working with them to bolster their community impact.
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Promotional FeatureHitting the sweet spot for year-round confectionery success
With appeal across families, confectionery is a category that should generate year-round success for retailers. Discover key tips to bring in new consumers to the category in your store and retain the loyalty of existing shoppers.
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Promotional FeatureSugar confectionery: how to drive higher cash sales
As a vibrant and colourful category with high consumer pull in local community stores, sugar confectionery is growing strongly. Discover the tips that will help you drive purchase with both children and their parents.
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Promotional FeatureMilk drinks: how to maximise sales
Simple in-store changes and updates are key to maximising the potential of milk drinks. Read on to find out how.
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Promotional FeatureCraft beer: how to recruit shoppers
Research shows recruiting craft beer shoppers has the potential to deliver an 11% increase in total beer sales1. BrewDog helps identify the key opportunities and benefits to introducing craft beer into your store.
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Promotional FeatureWhy men’s grooming is taking off in 2024
With insight showing that there is rising interest in men’s grooming, Lynx marketing manager Josh Plimmer discusses how retailers can maximise personal care sales and explains the rationale behind the brand’s latest launch, Jungle Fresh.
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Promotional FeatureSoft drinks: driving sales this summer
The soft drinks category is worth £3.3bn annually to convenience retailers, making it a big opportunity, particularly during the summer months. Find out how you can capitalise on seasonal sales.
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Promotional FeatureHow parcel lockers help drive customers to your store
Online shopping is growing, with millions of purchases made every day. According to Statista, the UK e-commerce industry will continue to grow every year and reach a value of £153bn by 2027. Find out how retailers are getting a slice of the action by adding parcel lockers to their list of services.
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Promotional FeatureHow this retailer became the ultimate one-stop-shop for customers
Kaual Patel helps run the Torridon Road Post Office in Catford alongside his uncle and other family members. He discusses importance of local community and why they decided to start catering to the second hand parcels market.
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Promotional FeatureHow the frozen aisle can help boost your sales in 2024
Offering value to shoppers and spearheading the ‘fakeaway’ trend, the frozen category is continuing to grow. Find out why convenience retailers should look to their frozen aisle to drive sales in 2024.