Latest Soft Drinks News – Page 48
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Product NewsNestlé Waters searches for talented independent retailers
Nestlé Waters is offering top prizes for the next big retail talent in the convenience industry.
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Product NewsBarr refreshes Snapple range with tough and cheek packaging
Barr Soft Drinks has unveiled an updated pack design for Snapple to highlight the US drinks brand’s New York City roots.
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Product NewsCoca-Cola cuts plastic used in Glaceau Smartwater bottles
Coca-Cola GB is continuing its sustainable packaging drive with a move to 100% recycled plastic across its Glaceau Smartwater range.
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Product NewsDiet Coke flavours backed by TV star Tanya Reynolds
Coca-Cola European Partners (CCEP) is celebrating the expansion of Diet Coke’s flavour range with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds.
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Product NewsBen Shaws unveils new look for canned range
Ben Shaws is rolling out an updated packaging design across its entire portfolio.
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Product News‘I See Vimto In You’ personalised ad campaign returns
Vimto is investing £3.5m in an updated marketing campaign which promises to be the brand’s biggest and best yet.
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Product NewsShloer revamps drinks for the summer season
Shloer has redesigned its entire drinks range with a new logo and graphics, ready for the summer sales peak.
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Product NewsRed Bull works with pro-athletes for latest promotion
Red Bull is encouraging consumers to unleash their inner athlete with its new campaign: Red Bull Project Pro.
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Product NewsPurdey’s TV campaign focuses on natural energy
Purdey’s has created a new brand platform – ‘Energy as Nature Intended’ – positioning itself as a more natural energy drink option via an on-pack call out and a CGI produced TV advert.
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Product NewsKA moves into energy drinks with Reload bottles
Soft drinks brand KA is bringing the authentic taste of the Caribbean to the energy category with the launch of KA Reload - the brand’s new glucose-based energy drink.
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Product NewsCoca-Cola unveils Costa Coffee canned RTD trio
The Coca-Cola Company and Costa Coffee are launching Costa Coffee Ready-To-Drink (RTD) - a new chilled, canned coffee brewed with Costa Coffee beans.
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Product NewsFuze Tea backed by summer TV adverts
Coca-Cola European Partners (CCEP) is encouraging consumers to relax and enjoy a little me-time this summer with its latest campaign from Fuze Tea.
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Product NewsIrn-Bru gives away prizes with summer promotion
Barr Soft Drinks is aiming to drive retail sales this summer with its biggest ever on-pack promotion for its Irn-Bru brand, giving consumers the opportunity to win thousands of summer prizes.
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Product NewsTwix flavour joins Mars milk drinks line-up
Mars Chocolate Drinks & Treats (MCDT) has added a new Twix milk drink to its range which offers consumers the taste of the popular confectionery brand in a drinkable format.
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Product NewsDel Monte continues partnership with Lawn Tennis Association
Del Monte is partnering with the Lawn Tennis Association (LTA) for the second year in a row to help promote healthy lifestyles.
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Product NewsLucozade Energy drives awareness of flavours range
Lucozade Energy is promoting its soft drinks line-up throughout the summer with a new £2m marketing campaign - the first to focus on the brand’s flavours range in more than eight years.
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Product NewsGrenade introduces new Carb Killa shake for summer
Sports nutrition brand Grenade is marking the arrival of summer with the launch of a new Carb Killa protein shake flavour: strawberries & cream.
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Product NewsHighland Spring goes eco-friendly with new kids bottles
Highland Spring is extending its eco range with the launch of a 100% recycled and recyclable plastic bottle for kids.
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Product NewsS. Pellegrino Essenza taps into key lunchtime occasions
S.Pellegrino is adding to its drinks line-up with the introduction of a new Essenza sub brand.
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Product NewsBuxton invests £1.8m in new TV and in-store push
Buxton is launching a new marketing campaign to promote its brand refresh, titled ‘Here’s to the up & coming’.