Latest Frozen News
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NewsEarly May’s cool weather slowed post-Easter growth ahead of potential World Cup uplift
New data from researchers NIQ reveals a mixed picture for stores this spring
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NewsSpar and Iceland Foods agree exclusive convenience partnership
Major frozen brands are coming to Spar freezers as part of an Iceland tie-in
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Product NewsOver The Moo launches ads highlighting the importance of freezers for snacking
Vegan ice cream maker Over The Moo has launched a new ad campaign
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Product NewsPukka unveils bold redesign for frozen pastry range
The pastry brand has rolled out refreshed packaging across its core frozen range, featuring clearer flavour colour cues and simple cooking flashes, alongside two new product launches
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Product NewsDr Oetker ‘apologises’ after delisting its Ristorante Pollo pizza
Dr Oetker highlights ‘grocery ghosting’ with its latest campaign as the popular topping returns
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Product NewsWall’s launches Cornetto Max as part of new brand evolution
Cornetto is maximising indulgence in freezers with the launch of Cornetto Max
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Product NewsCo-op’s bargain bundle gets a premium twist at £2.50 a head
Co-op is giving its pizza and ice cream bargain bundle an upgrade
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Products In DepthFive things you need to know about Ice Cream
Ice cream brands are focusing on year-round appeal, innovation and premiumisation to drive continued growth
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NewsCircana category analysis: Ice Cream
The latest analysis from Circana examines the ice cream category in convenience in terms of value sales and market share
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Product NewsMagnum to fire up freezers with new Volcanix single serves
Magnum looks to bring excitement to the impulse ice cream category with Volcanix
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Product NewsTwister Frrreeze ice cream launches with a unique innovative cooling sensation
New Twister Frrreeze blends peach, icy raspberry-apple and zesty orange flavours and leaves a cooling sensation after eating
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Product NewsSolero announces Bon Bons and more as part of an ‘NPD burst’
Solero is adding to what it calls a ‘burst of NPD’ with the launch of Bon Bons and more
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NewsFieldfare’s loose frozen food shoppers saved over 100 tonnes of food waste last year
New sales data from Fieldfare highlights eco benefits of loose frozen for Food Waste Action Week
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Product NewsWhite Rabbit celebrates new pizza listing with Co-op
Gluten free pizza maker White Rabbit is celebrating a new Co-op listing
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Product NewsPack’d announces Frozen February promoting the freshness of freezer produce
New campaign champions frozen fruit and veg as better tasting than foreign springtime imports
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Product NewsFeast ice cream transforms with new flavour and recipe change
Feast is undergoing its biggest ever transformation with improved recipe and new flavour
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Product NewsMagnum announces on-trend Signature range for 2026
Peach and pistachio will be the first flavours in Magnum’s new Signature range
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Product NewsNew multipack format for Galaxy Ice Cream Bar
Mars is expanding its range of branded ice creams with a Galaxy multipack
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NewsPaul McCartney calls for rethink on proposed ban on plant-based terminology
The McCartney family - and UK MPs - are urging the EU to rethink plans for a ban
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Product NewsBen & Jerry’s launches two ice cream pots with a bakery twist
Two new bakery skus have been announced by Ben & Jerry’s