Tru Fru - Strawberry FOP

US award-winning frozen snack brand Trüfrü has secured its first wholesale listing in the UK.

DWF is confirmed as the brand’s first wholesaler partner distributing its Strawberries in White & Milk Chocolate and Raspberries in White & Dark Chocolate (RRP: £5/227g pack) variants. This follows the brand’s launch in Waitrose earlier this month (April 2024).

Trüfrü is made using 100% real fruit, picked ripe, before being double immersed in chocolate and hyper chilled to lock in all the flavour and nutrition.

General manager Carrie Martin says: “We are so pleased to see such strong early success for the Trüfrü range, the launch has surpassed our expectations. We know that the ice cream category is continuing to evolve, with bitesize and permissible formats in rapid growth and are so pleased to have the support of Waitrose and DWF to help us further drive distribution for our customers.”