trufru range shot

Frozen snack brand Trüfrü is set to launch into the UK market. 

Acquired by Mars in 2023, trüfrü joins its better-for-you snacking portfolio and will launch initially with three flavours in the UK: Strawberries in White & Milk Chocolate, Raspberries in White & Dark Chocolate and Piña Colada Pineapple in White Chocolate & Coconut. The range will roll out from 11 March across Tesco stores (RRP: £5/227g pack) before becoming available to wholesalers and independents in the coming months.

Pitched as the next frozen snacking trend, trüfrü is made using 100% real fruit, picked ripe, before being double immersed in chocolate and hyper chilled to lock in all the flavour and nutrition. Containing fewer than 92 calories per serving, the range contains no artificial colours, flavours or preservatives and is gluten free.

General manager Carrie Martin says: “trüfrü tastes like real indulgence and fulfils a permissible need that we know consumers are looking for in the frozen category. We are excited to be able to bring innovative snacking solutions at pace from the US to UK consumers, in a way that nurtures this fantastic founder-led brand with the scale and capabilities of Mars.”