Birds Eye and *shopt unveil retailer competition

Birds Eye has partnered with *shopt to give 10 independent stores the chance to win prizes that will help them maximise their frozen food offering and contribute energy bills.

The first-prize winner is set to receive £3,000, including tailored category advice and a variety of Birds Eye, Aunt Bessies and Goodfella’s stock to help them continue maximising the frozen opportunity in their stores. There will also be nine additional cash prizes distributed to the runners up, ranging from £2,000 to £250. As well as nine additional prizes, retailers will receive a £3 reward for stocking Birds Eye products and for every qualifying entry received, Birds Eye will make a £5 donation to GroceryAid.

To be in with a chance of winning, retailers simply need to head to the *shopt app and redeem the Birds Eye competition reward. By uploading an image onto *shopt proving they have purchased one case of three out of five of Birds Eye promotional SKUs*, retailers will receive a £3 reward into their *shopt account and will be automatically entered into the prize draw. For every entry into the prize draw, Birds Eye will donate a further £5 to GroceryAid.

Joss Bamber, head of convenience at Birds Eye, said: “Frozen food continues to be an essential part of everyday life and demonstrates an opportunity for retailers as we know that historically the frozen food shopper puts more in their basket than the average convenience store shopper and spends more with that. However, we fully recognise that rising energy bills are having an impact on retailers and their ability to make the most of their sales.

“As leaders of the frozen food category, we’re here to support independent retailers with the right category advice and assistance so they can really reap the benefits of what frozen has to offer. And with this competition, we hope to demonstrate the benefits of frozen food in this period of economic uncertainty while also reminding retailers of the additional help and support available to them. GroceryAid does an amazing job in providing welfare support to all areas, functions and roles within the grocery industry and we are proud to have the opportunity to promote the services they provide with this competition.”