Wall's debuts Twister Fruit Zingerrr to lolly range

Unilever is introducing Twister Fruit Zingerrr - Wall’s first ever sweet and sour ice lolly.

Made with real fruit juice, no artificial flavours or colours, and containing just 65kcal per serving, Twister Fruit Zingerrr is a combination of tangy apple, sour lemon and sweet blueberry.

Twister Fruit Zingerrr is available in a x4 multipack and OOH single, across grocery, wholesale and convenience.

Jennifer Dyne, head of ice-cream UK & Ireland at Unilever, said: “In a competitive marketplace, sometimes you’ve got to twist things up to stand out from the crowd and the Fruit Zingerrr, with its bold and vibrant flavour profile and bright colourful look, does exactly that. We’re in no doubt that this striking innovation will have huge stand out on shelf - it’s bright, fun and hard to ignore!

“Ice cream and lollies is a special category as they can bring real moments of happiness and joy to people’s day-to-day. By offering an entirely non-HFSS kids portfolio, we’re providing an even easier choice to parents for those treat and dessert occasions.”