Latest Alcohol News – Page 18
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Product NewsHeineken UK commits to maximising cider sales for retailers this summer
The ’Explore A Wider World of Cider’ campaign aims to keep cider top of mind for shoppers throughout the summer
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Product NewsVK adds Apple & Blackcurrant flavour to range
VK has announced the launch of Apple & Blackcurrant as the latest flavour to join its portfolio
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Product NewsQuintessential Brands partners with Emily in Paris to launch new RTD cocktail
RTD Kir Royale cocktail Chamère is available in three SKUs
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Product NewsAsahi debuts new summer campaign for Peroni Nastro Azzurro’s Stile Capri
Asahi UK has unveiled a summer of retailer and marketing activity for Peroni Nastro Azzurro’s Stile Capri
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Product NewsBudweiser kicks off European Championship campaign
Budweiser has launched its off-trade football campaign in the UK, with a host of tailored activations across the grocery and convenience channels to get fans excited for the summer of sport
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Product NewsBroadland Drinks gets Insubordinate with new range
Broadland Drinks has launched The Insubordinate – a new spritz brand looking to make English wine more accessible to younger consumers
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Products In DepthFour things you need to know about spirits, RTDs & seltzers
RTD is proving to be the success story within the alcohol category
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Product NewsOne Stop adds 38 lines to alcohol range
One Stop has expanded its alcohol offering as part of its latest range reset
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Product NewsFrosty Jack’s launches ‘Crack Open the Unexpected’ campaign
Frosty Jack’s has teamed up with the world’s ‘most famous’ Z-list celebrity hands model, Hans Handerson, for a second year running to encourage the nation to ‘Crack Open the Unexpected’.
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Promotional FeatureHow to merchandise your beer range this sporting season
With a massive summer of sport coming up, discover how you can maximise the opportunity in the beer and cider category, with top tips from Heineken UK
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Features and analysisRetailers to see £233.5m boost from England’s first match against Serbia at Euro 2024
13.6m consumers are expected to tune into England’s first match against Serbia from home, a new report from VoucherCodes.co.uk has revealed
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Features and analysisGuinness secures official beer partnership with Premier League
It marks the brands first-ever global football partnership
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Product NewsJam Shed launches new on-pack promotion
Jam Shed is launching a new on-pack promotion featuring a ‘Spin to Win’ mechanic, offering consumers the chance to win from a pool of over 25,000 prizes
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Promotional VideoUnlock the potential in the booming RTD cocktail market
The ready-to-drink (RTD) cocktail category is continuing to grow, with sales reaching £12 million in 2023. Watch this video to get exclusive insight and advice on how to maximise sales in the summer months and beyond.
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Product NewsBrooklyn Brewery works with Spike Lee agency for new campaign
Brooklyn Brewery is to team with Spike Lee’s creative agency, Spike DDB, to create a new campaign that champions the heart and soul of Brooklyn
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Product NewsBroadland Drinks shakes up wine category with French Anarchy launch
The new brand has been designed to widen appeal and help bring additional shoppers into the category
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Features and analysisKingfisher Zero becomes sponsor of Royal Half Parks Marathon
Since its launch at the end of 2023, the alcohol-free alternative has “enjoyed huge success”
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Product NewsHeineken adds Strongbow Strawberry to range
Strongbow Strawberry is rolling out now in 4x440ml can and 500ml bottle formats
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Features and analysisBudweiser reveals tactics to cash in on summer of sport
Budweiser Brewing Group UK&I has forecasted a bumper summer season for beer sales with sporting occasions providing a major uplift across the category
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Product News6 O’clock Gin launches Hazy Orange addition
The new creation has been designed to celebrate the joy of summer