Latest Alcohol News – Page 20
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Product NewsBirra Moretti launches new lager Sale di Mare
It is now available in multi-packs of 4x330ml (RRP £7) and single 660ml bottles across wholesale and convenience channels
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Product NewsWha Gwan reveals limited edition sparkling wine
The new addition is available to wholesale channels across the UK, at an RRP of £2.99 - £3.99
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Product NewsShanky’s Whip debuts TV ad campaign
Its first TV advertising campaign ‘Worth a Try’ will launch this month
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Product NewsSuntory's -196 RTD brand to launch in the UK
Suntory Beverage and Food GB&I is to enter the RTD alcohol market with its Japanese brand -196
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Product NewsNew look for Jack Daniel’s and Coca-Cola Zero Sugar
Coca-Cola Europacific Partners GB (CCEP) has revealed a refreshed packaging design for Jack Daniel’s and Coca-Cola Zero Sugar
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Product NewsBrothers Cider unveils ultimate revival
The relaunch includes new flavours, packaging and liquids
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Product NewsLWC Drinks brings Iron Wheel bourbon to the UK
Iron Wheel will join LWC’s Signature Brands portfolio as its premium whiskey offering
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Product NewsCobra Beer teams up with chefs Jeremy Pang and Marni Xuto
The collaboration aims to help retailers generate more linked purchases by tapping into the beer’s association with Asian food
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Features and analysisTrade bodies warn over rising MUP in Scotland
It comes after the Deputy First Minister announced that the minimum unit pricing for alcohol will increase from 50p to 65p
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Product NewsDiageo unveils enhanced ‘Diageo One’ platform for independent retailers
The free to use platform provides advice, critical insight, and tools
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Product NewsHeineken unveils Foster’s Proper Shandy
Foster’s Proper Shandy (3% ABV) is available across the grocery, wholesale, and convenience channels in 440ml packs of four and ten
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Product NewsCîroc adds RTD formats to range
Diageo is launching its super-premium vodka brand, Cîroc, in the ready-to-drink (RTD) category with Cîroc Summer Citrus (5% ABV, rrp: £2.85) and Cîroc Tropical Passion (5% ABV, rrp: £2.85) in 250ml formats
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Product NewsJack Ratt Lugger Rum available in 35cl format
Lyme Bay Winery has launched a new 35cl size format for its Jack Ratt Lugger Rum range
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Product NewsEcho Falls launches new variant exclusively to Booker
Watermelon & Kiwi Fruit Fusion is exclusively available to Booker customers from March to May
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Product NewsAbsolut Vodka and Sprite RTD cocktail launches in UK
The cans have an MRRP of £2.30 and are sold in case sizes of 12
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Product NewsPeroni Nastro Azzurro 0.0% teams up with Ferrari
To celebrate the partnership Peroni has launched 2,024 limited edition bottles of ‘Tifosi Nastro Azzurro 0.0%
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Product NewsShanky’s Whip Irish whiskey kicks off Costco campaign
The activity will run across 28 depots over three months
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Product NewsJameson kicks off new campaign encouraging football fans to drink responsibly
The campaign comes after Jameson’s partnership with the English Football League
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Product NewsAbsolut extends collaboration with UK Eurovision contestant Olly Alexander
The campaign follows the launch of a limited-edition bottle, Absolut Mosaik, designed by Olly Alexander.
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Product News6 O’Clock Gin launches new elderflower flavour
The new offering (70cl, RRP £37) follows the launch of its Spice Orange and Cranberry Gin last Autumn


















