Latest Alcohol News – Page 13
-
Product NewsTom Daley features in ‘Don’t Drink and Dive’ Malibu campaign
The campaign has been designed to raise awareness of the dangers of drinking alcohol in/around water
-
Products In DepthSeven things you need to know about Big Night In
Spot fresh opportunities to cash in with the in-crowd this autumn
-
Product NewsRed Stripe breaks into RTD cocktails with launch of Rum Stripe
Heineken UK said the innovation taps into changes in drinking habits among Gen Z consumers
-
Product NewsFirst ever Fairtrade rum launches through Co-op own brand
To celebrate the 30th anniversary of the initiative, the Co-op has launched the first ever Fairtrade rum
-
Promotional FeatureScore with no & low alcohol
Leverage the growing no & low alcohol category and maximise sales this summer and during sporting occasions.
-
Product NewsPernod Ricard UK launches first UK campaign for tequila brand Altos
Tequila brand Altos is kicking off a new campaign to “challenge negative perceptions about drinking tequila”
-
Product NewsLove Drinks adds gorilla-saving Karisimbi Rum trio to range
The rum brand has three variants: Karisimbi White Rum, Karisimbi Spiced Rum and Karisimbi Golden Rum
-
Product NewsHobgoblin reveals new look for range
The new visual identity puts the brand’s namesake colourful character in the spotlight
-
Product NewsJam Shed launches major out-of-home summer campaign
Jam Shed unveils its latest, disruptive out-of-home campaign in London and Manchester
-
Product NewsCorona Cero launches Olympic and Paralympics partnership
Corona Cero, the global beer sponsor of the Olympic and Paralympic Games, has just launched limited edition packs, bottles and prizes for retail
-
Features and analysisSteady growth forecast for no- and low-alcohol lines
Steady growth forecast for no- and low-alcohol lines
-
Product NewsCoors launches Colorado music experience competition to drive retailer sales
Coors is giving consumers the chance to win music-themed prizes
-
Features and analysisCo-op trials dedicated chillers for single-serve alcohol cans
Co-op is trialling new chillers solely for cans of alcohol across 94 stores
-
Product NewsDiageo creates partnership with UK Men’s Sheds Association
Diageo has entered into an 18-month pilot partnership with the UK Men’s Sheds Association
-
Product NewsStrongbow and Pride partnership celebrated in Booker depot activations
Heineken UK is celebrating Brighton & Hove and Manchester Pride 2024 by running exclusive Strongbow activations in Booker depots
-
Product NewsHidden Sea Wines eyes new audience with re-freshed look
Ocean saving brand shakes it up for new generation of wine drinkers
-
Product NewsWeston Cider launches Haven Holiday giveaway
More than a million promotional packs of Stowford Press will be available from July across all retail channels
-
Product NewsGuinness offers consumer and retailer prizes in Lovely Drops campaign
To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration
-
Product NewsWonderland Cocktails unveils five new RTD cocktails
The new flavours join five other popular SKUs in the Wonderland Cocktails range
-
Promotional FeatureWhy choice is key to maximising beer and cider sales during sporting occasions
Discover how you can meet your shoppers’ varying needs, and maximise sales opportunities, over this year’s summer of sport, by following these top tips.