Latest Alcohol News – Page 15
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Features and analysisGuinness secures official beer partnership with Premier League
It marks the brands first-ever global football partnership
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Product NewsJam Shed launches new on-pack promotion
Jam Shed is launching a new on-pack promotion featuring a ‘Spin to Win’ mechanic, offering consumers the chance to win from a pool of over 25,000 prizes
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Promotional VideoUnlock the potential in the booming RTD cocktail market
The ready-to-drink (RTD) cocktail category is continuing to grow, with sales reaching £12 million in 2023. Watch this video to get exclusive insight and advice on how to maximise sales in the summer months and beyond.
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Product NewsBrooklyn Brewery works with Spike Lee agency for new campaign
Brooklyn Brewery is to team with Spike Lee’s creative agency, Spike DDB, to create a new campaign that champions the heart and soul of Brooklyn
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Product NewsBroadland Drinks shakes up wine category with French Anarchy launch
The new brand has been designed to widen appeal and help bring additional shoppers into the category
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Features and analysisKingfisher Zero becomes sponsor of Royal Half Parks Marathon
Since its launch at the end of 2023, the alcohol-free alternative has “enjoyed huge success”
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Product NewsHeineken adds Strongbow Strawberry to range
Strongbow Strawberry is rolling out now in 4x440ml can and 500ml bottle formats
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Features and analysisBudweiser reveals tactics to cash in on summer of sport
Budweiser Brewing Group UK&I has forecasted a bumper summer season for beer sales with sporting occasions providing a major uplift across the category
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Product News6 O’clock Gin launches Hazy Orange addition
The new creation has been designed to celebrate the joy of summer
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Product NewsDwayne ‘The Rock’ Johnson’s Teremana Tequila to hit the UK
Distributed exclusively by Mast-Jägermeister UK, Teremana will be available across UK on and off-trade venues and retailers from June 2024
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Product NewsFunkin Cocktails serves up on-pack promotion to mark 25th birthday
Retailers and consumers have the opportunity to win up to £25,000 in prizes during the summer months
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Product NewsRTD brand Four Loko to sponsor trio of summer festivals
Four Loko is a US brand gaining presence in the UK market
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Features and analysisBeer and snack sales set to score big during footy frenzy summer
Major beer brands are predicted to see a more than 17% increase in sales
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Product NewsBrothers Cider headlines with £4m festival-themed campaign
The campaign hopes to reignite the flavoured cider category
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Product NewsParfetts launches activation takeover with Carlsberg
The new promotional initiative offers suppliers an extensive three-week brand activation across depot, digital and retail channels
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Product NewsBudweiser adds Brutal Fruit Cider to range
Brutal Fruit Cider is a blend of ruby apple, citrus and subtle spice notes, with a touch of spritz
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Promotional VideoHow to take advantage of the growing alcohol ready-to-drink market
How retailers can capitalise on the rapidly developing £552m alcohol ready-to-drink (ARTD) market
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Product NewsSpar launches new trio of own label wines
The new own label wines have been designed for shoppers looking for “affordable yet flavourful choices”
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Product NewsAbsolut Vodka and Sprite RTD unveils ‘Planned for the Unplanned’ campaign
The campaign follows the launch of the RTD earlier this year
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Product NewsMadri gets creative with ‘Paint your Pint’ competition
Fans of Madrí Excepcional can win exclusive prizes, including a trip to Madrid