Latest Alcohol News – Page 15
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Features and analysisRetail entrepreneurs thrive as temperatures soar
Resourceful indies found plenty of ways to shine in the sun
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Product NewsAu Vodka launches blue raspberry ready to drink cans
The cans are available for pre-order now for an August launch
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Product NewsJam Shed unveils new ‘Shedloads’ campaign
The campaign will feature on large format displays, digital road-side screens and Bus Super Sides
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Product NewsBrixton Brewery serves up largest-ever ATL campaign
The campaign celebrates the brand’s South London roots
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Product NewsMalibu unveils ‘Do Whatever Tastes Good’ brand positioning
Malibu has unveiled new brand positioning, encouraging consumers to “Do Whatever Tastes Good”
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Product NewsTop Spirits to distribute STOCK spirits in the UK
Top Spirits has become the sole UK distributor of STOCK Spirits Group range of Polish vodkas
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Product NewsMadrí Excepcional launches first-ever ad campaign
The £3.5m campaign includes TV, video-on-demand, out-of-home, experiential and social activations
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Product NewsLiberation Cocktails grows ready to drink range
Liberation Cocktails has expanded its ready to drink cocktail portfolio with three new products.
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Product NewsAston Manor Cider hits TV with Straight Outta Crumpton campaign
Aston Manor Cider has launched its first-ever TV advert to promote the Crumpton Oaks brand through its campaign: Straight Outta Crumpton
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Product NewsCockspur Rum Punch now available in cans
Cockspur Rum is launching its first ever pre-mixed Rum Punch in a can
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Product NewsOld Mout launches new campaign to support WWF
This is the fourth year of the partnership between Old Mout and WWF
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Products In DepthEight things you need to know about spirits, RTDs and hard seltzers
With the on-trade open once again and the economic hangover of Covid squeezing household budgets tight, how is the market changing?
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Promotional FeatureCapitalise on cocktails to increase sales this summer
With the cocktails category booming, Funkin Cocktails’ marketing director Ben Anderson looks at its success and shows how c-store retailers can use this momentum to boost their sales over the summer months.
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Product NewsDead Man’s Fingers gets hands on RTD market
The rum brand has launched three RTD optionss
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Product NewsWolf Blass launches House of the Dragon Fire & Blood Cabernet Shiraz
The new wine celebrate Games of Thrones prequel, House of the Dragon
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Product NewsIsla Negra revamps bottles to be more environmentally friendly
Isla Negra has launched a redesign which incorporates a substantial reduction in bottle weight
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Product NewsBlossom Hill and Laura Whitmore celebrate the brand’s 30th birthday
The campaign aims to quash the pressures around reaching the life milestone
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Product NewsSmirnoff adds Berry Burst to flavoured vodka range
Berry Burst will be available across the off-trade and on-trade from September 2022
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Features and analysisProduct Showcase: Spirits for Father's Day
We take a look at some of the latest spirit launches that may catch consumers’ imagination in the run up to Father’s Day
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Product NewsAbsolut Passionfruit Martini available in RTD format
Absolut has launched its Passionfruit Martini in a “bar quality” ready-to-drink (RTD) format