Latest Alcohol News – Page 15
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Features and analysisKingfisher Zero becomes sponsor of Royal Half Parks Marathon
Since its launch at the end of 2023, the alcohol-free alternative has “enjoyed huge success”
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Product NewsHeineken adds Strongbow Strawberry to range
Strongbow Strawberry is rolling out now in 4x440ml can and 500ml bottle formats
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Features and analysisBudweiser reveals tactics to cash in on summer of sport
Budweiser Brewing Group UK&I has forecasted a bumper summer season for beer sales with sporting occasions providing a major uplift across the category
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Product News6 O’clock Gin launches Hazy Orange addition
The new creation has been designed to celebrate the joy of summer
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Product NewsDwayne ‘The Rock’ Johnson’s Teremana Tequila to hit the UK
Distributed exclusively by Mast-Jägermeister UK, Teremana will be available across UK on and off-trade venues and retailers from June 2024
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Product NewsFunkin Cocktails serves up on-pack promotion to mark 25th birthday
Retailers and consumers have the opportunity to win up to £25,000 in prizes during the summer months
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Product NewsRTD brand Four Loko to sponsor trio of summer festivals
Four Loko is a US brand gaining presence in the UK market
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Features and analysisBeer and snack sales set to score big during footy frenzy summer
Major beer brands are predicted to see a more than 17% increase in sales
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Product NewsBrothers Cider headlines with £4m festival-themed campaign
The campaign hopes to reignite the flavoured cider category
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Product NewsParfetts launches activation takeover with Carlsberg
The new promotional initiative offers suppliers an extensive three-week brand activation across depot, digital and retail channels
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Product NewsBudweiser adds Brutal Fruit Cider to range
Brutal Fruit Cider is a blend of ruby apple, citrus and subtle spice notes, with a touch of spritz
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Promotional VideoHow to take advantage of the growing alcohol ready-to-drink market
How retailers can capitalise on the rapidly developing £552m alcohol ready-to-drink (ARTD) market
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Product NewsSpar launches new trio of own label wines
The new own label wines have been designed for shoppers looking for “affordable yet flavourful choices”
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Product NewsAbsolut Vodka and Sprite RTD unveils ‘Planned for the Unplanned’ campaign
The campaign follows the launch of the RTD earlier this year
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Product NewsMadri gets creative with ‘Paint your Pint’ competition
Fans of Madrí Excepcional can win exclusive prizes, including a trip to Madrid
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Features and analysisCategory Analysis: Beer & Lager
The latest analysis from Circana examines beer and lager in convenience in terms of value sales and market share
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Product NewsWestons Cider embarks on biggest-ever on-pack promotion
Westons Cider is running its biggest-ever on-pack promotion across the Henry Westons range
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Product NewsEisberg to debut Signature range of alcohol-free wines
The new ‘Eisberg Signature’ line will be introduced alongside the new premium ‘Eisberg Selection’ line
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Product NewsWhitley Neill enters ready-to-serve market with new range
The Rhubarb & Ginger, Raspberry, and Blood Orange variants are designed to cater to consumers seeking ”convenient yet delicious cocktails to enjoy at home”
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Product NewsFoster’s launches holiday promotion for consumers and retailers
The brand has 11 x £5,000 Lastminute.com vouchers to give away