Latest Alcohol News – Page 16
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Product NewsFosters teams with Professional Darts Corporation for sponsorship deal
Foster’s has announced an exciting new sponsorship deal with the Professional Darts Corporation
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Product NewsHooch unveils duo of fruity flavours
Rolling out from 1 December, the cans come in a 440ml format with a £2.99 PMP.
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Product NewsBrewDog signs four year deal with Lord’s Cricket Ground
From the new year, the brewer will be the official beer partner of the grounds
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Features and analysisHeineken and more target young males in Christmas drink-driving campaign
Famous alcohol and pub brands, including Heineken and Fuller’s, have this week joined the government’s new Think! campaign
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Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
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Product NewsAccolade Wines expands mini box offering with Jam Shed Shiraz
It follows the launch of Mud House Sauvignon Blanc in mini box format
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Product NewsNew Black limited edition Four Loko launched
Vodka-based RTD brand Four Loko has released the new Black limited edition flavour
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Product NewsNo and low brewery Nirvana launches first-ever amber ale
Nirvana Best (0.5% ABV) is available in 500ml bottles (RRP £2.80) and keg
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Product NewsKingfisher Ultra launches in UK
The beer was introduced in India 15 years ago and is now one of India’s fastest-growing beer brands
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Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
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Product NewsAlmost a third of shoppers tend to buy beer earlier in the week, Carlsberg reveals
Carlsberg Marston’s Brewing Company is encouraging retailers to run early week beer promotions
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Product NewsAu Vodka’s golden van prize scooped by Sheerness Premier retailer
The golden vehicle was a prize and was emblazoned with the store’s details
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Product NewsVK Chocolate Orange returns for festive season
To amplify its launch VK is rolling out a disruptive marketing activation
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Product NewsJameson teams up with football brand Admiral for retro inspired tracksuit
It follows the whiskey brand’s partnership with the English Football League
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Features and analysisGordon’s Premium Pink launches ‘Mix It Up’ moderation campaign
The campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion
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Product News£5k up for grabs from new Guinness community football grant
New Premier League partnership announced with Guinness and Guinness 0.0
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Product NewsHardys invests record £1M in latest campaign
Wine brand Hardys has invested a record £1m in its latest marketing campaign including advertising campaign with ITV
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Product NewsFunkin Cocktails and Irn-Bru serve up RTD vodka martini
The 200ml can has launched with an RRP of £2.19
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Product NewsJägermeister unveils new focus on convenience channel
Jägermeister has announced an increased focus on the convenience channel including the distribution of 8,000 POS kits
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Products In DepthSeven things you need to know about Christmas Alcohol
Make your Christmas count with spirit-raising drinks sales