Carling has unveiled its biggest brand refresh in the past 30 years. It follows significant investment to strengthen the appeal of the iconic beer with a new generation of drinkers while continuing to celebrate its heritage.
Available now, the new look introduces a more striking design to increase standout on shelf, give drinkers “a renewed sense of pride in the brand” and attract new shoppers.
The refreshed logo balances a modern, more confident look with references to Carling’s brewing heritage, including illustrations inspired by the Carling Brewery, the 100% British barley used to brew the beer and Burton upon Trent, the historic brewing town where Molson Coors’ UK business is based.
The new badge has already made its debut on Carling Black Label, the brand’s first new lager launch in over a decade, which rolled into stores in March 2026. The design will now be extended across Carling’s wider range, creating a distinct, consistent look across cans and multipacks.
The new identity forms part of a wider evolution of the brand, designed to broaden its appeal while retaining the familiarity that has made it a fixture of the UK beer category.
Core lager
Ryan McLaughlin, brand director for Carling at Molson Coors Beverage Company, said: “Core lager has an important role to play in the off-trade. Familiarity matters at the beer fixture, which is why we’ve retained the elements of Carling that people know and recognise, including cues that reflect our brewing heritage, while giving the brand a bolder, more confident look.
“Carling’s scale means it has a significant role to play in the lager category. Following the launch of Carling Black Label earlier this year, this refresh is another step in strengthening the wider Carling range and helping a new generation of shoppers see the brand as one for them, ensuring it remains one of the country’s most relevant and loved beer brands for years to come.”
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