Latest Alcohol News – Page 22
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Features and analysisCategory Analysis: Cider & Perry
The latest analysis from Circana examines cider and perry in convenience in terms of value sales and market share
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Product NewsCarlsberg launches first-ever global campaign
The ‘Do the best things begin with curiosity? Probably’ campaign focuses on curiosity among consumers and beer drinkers
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Product NewsJameson and Classic Football Shirts kick off limited-edition bottles
It comes as part of the brands four-year deal with the English Football League
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Product NewsBrewDog delivers low ABV with new Cold Beer
BrewDog has unveiled its new beverage Cold Beer (3.4% ABV) in a move to recognise the growing demand for low ABV beer
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Product NewsBrewDog mixes it up with Duo White Rum debut
The new variant joins BrewDog’s lineup of existing rum SKUs
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Product NewsSharp’s Brewery launches Offshore Pilsner into off trade
Sharp’s Brewery will be rolling out its Pilsner to retailers nationwide from the end of April
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Product NewsRedLeg Spiced Rum partners with Global Brands
Global Brands Ltd is to represent RedLeg Spiced Rum in the UK
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Product NewsGlobal Brands adds TAKE tequila range to portfolio
The TAKE range comprises of three fresh flavoured liqueurs; pineapple, jalapeño and pink grapefruit, with ABV of 34% and a 38% ABV 100% Blue Weber Agave blanco
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Product NewsThe Stonewall Inn IPA launched by Carlsberg
Created by craft legends Brooklyn Brewery in partnership with The Stonewall Inn, New York City, the IPA is a blend of grapefruit and bright, citrus peel notes with a dry finish
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Product NewsStaropramen introduces new multipack
The beer brand has also announced the return of its ‘The Prague Expert’ campaign
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Product NewsHeineken gets zesty with new Strongbow variant
Strongbow Zest will be available across grocery, wholesale and convenience channels from June
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Product NewsWestons debuts Henry Westons Vintage Pear offering
Westons Cider has announced the launch of new Henry Westons Vintage Pear
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Features and analysisSGF supports retailers with MUP calculator
The tool will help Scottish retailers prepare for the Minimum Unit Pricing (MUP) increase from 50p to 65p
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Product NewsCarling partners with the FA Cup for new on-pack promotion
Carling has kicked off a new on-pack promotion and marketing campaign as part of its partnership with the Emirates FA Cup and Adobe Women’s FA Cup
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Product NewsBrothers Drinks renews partnership with Glastonbury Festival
Brothers Drinks Co. has signed a new contract to continue its long-standing association as the Official Cider of Glastonbury Festival
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Product NewsBrewDog Wingman touches down in impulse channel
BrewDog’s Wingman Session IPA lands in impulse this month following an initial launch into grocery at the end of 2023
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Product NewsBrewDog launches Casa Rayos Tequilla
It is handcrafted and made from 100% agave plants in Jalisco, Mexico
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Product NewsKnights Cider reports strong annual growth
The cider brand has seen a 54% increase in shoppers year on year
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Product NewsGlen’s Vodka kicks off SPFL competition
The spirit brand is offering a modern spin on the classic ‘Spot the Ball’ competition
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Product NewsMolson Coors partners with Every Can Counts
It aims to encourage consumers to recycle their empty cans