Latest Alcohol News – Page 21
-
Features and analysisHeineken and more target young males in Christmas drink-driving campaign
Famous alcohol and pub brands, including Heineken and Fuller’s, have this week joined the government’s new Think! campaign
-
Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
-
Product NewsAccolade Wines expands mini box offering with Jam Shed Shiraz
It follows the launch of Mud House Sauvignon Blanc in mini box format
-
Product NewsNew Black limited edition Four Loko launched
Vodka-based RTD brand Four Loko has released the new Black limited edition flavour
-
Product NewsNo and low brewery Nirvana launches first-ever amber ale
Nirvana Best (0.5% ABV) is available in 500ml bottles (RRP £2.80) and keg
-
Product NewsKingfisher Ultra launches in UK
The beer was introduced in India 15 years ago and is now one of India’s fastest-growing beer brands
-
Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
-
Product NewsAlmost a third of shoppers tend to buy beer earlier in the week, Carlsberg reveals
Carlsberg Marston’s Brewing Company is encouraging retailers to run early week beer promotions
-
Product NewsAu Vodka’s golden van prize scooped by Sheerness Premier retailer
The golden vehicle was a prize and was emblazoned with the store’s details
-
Product NewsVK Chocolate Orange returns for festive season
To amplify its launch VK is rolling out a disruptive marketing activation
-
Product NewsJameson teams up with football brand Admiral for retro inspired tracksuit
It follows the whiskey brand’s partnership with the English Football League
-
Features and analysisGordon’s Premium Pink launches ‘Mix It Up’ moderation campaign
The campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion
-
Product News£5k up for grabs from new Guinness community football grant
New Premier League partnership announced with Guinness and Guinness 0.0
-
Product NewsHardys invests record £1M in latest campaign
Wine brand Hardys has invested a record £1m in its latest marketing campaign including advertising campaign with ITV
-
Product NewsFunkin Cocktails and Irn-Bru serve up RTD vodka martini
The 200ml can has launched with an RRP of £2.19
-
Product NewsJägermeister unveils new focus on convenience channel
Jägermeister has announced an increased focus on the convenience channel including the distribution of 8,000 POS kits
-
Products In DepthSeven things you need to know about Christmas Alcohol
Make your Christmas count with spirit-raising drinks sales
-
Product NewsFirm behind Jatt Life vodka seeks £1m investment
Virtus Brands is seeking a £1m investment to fund the expansion of its international operation
-
Product NewsJeremy Clarkson launches Hawkstone alcohol range in Spar
Select North of England Spar stores are launching a trio of Hawkstone products this week
-
Product NewsCarling announced as official beer of the Scottish Professional Football League
The partnership between Molson Coors and SPFL will run until “at least the end of Season 2026/27”