Latest Alcohol News
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Product NewsMud House teams with Coolstays for new promotion
Mud House is teaming up with Coolstays to launch a new on-pack promotion, supporting the wider ‘Taste a World of Adventure’ campaign
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Promotional FeatureCraft beer: how to recruit shoppers
Research shows recruiting craft beer shoppers has the potential to deliver an 11% increase in total beer sales1. BrewDog helps identify the key opportunities and benefits to introducing craft beer into your store.
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Product NewsRekorderlig releases two new flavours ahead of summer
Its new Peach-Raspberry and Blackberry Blackcurrant flavours aim to “appeal to a wider range of consumers”
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Features and analysisMixed reactions from indies on Scotland’s MUP hike
MSPs have backed plans to increase the minimum unit price (MUP) of alcohol by 30%
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Products In DepthSix things you need to know about Beer & Cider
Premium and craft lines offer opportunities aplenty
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Product NewsLimited edition Cîroc Limonata unveiled by Diageo
Diageo has launched a new limited edition variant of its super-premium vodka brand, Cîroc
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Product NewsHeineken kicks off summer of sport with glassware promotion
Heineken is launching limited-edition sport packaging and glassware across its Original and 0.0 variants to celebrate the upcoming summer of sport, available to grocery, wholesale and convenience retailers
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Product NewsAspall goes super premium with new Crisp Apple Cyder
Aspall Cyder has unveiled a new super premium cider in a 330ml can
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Product NewsAston Manor Cider offers up retailer competition
Retailers have a chance to win a Crumptons Oaks-branded chiller worth over £2,000
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Product NewsWaterford Distillery appoints Craftwork as new UK distributor
Craftwork will now expedite product roll-out for the full whisky range, and sister brand Renegade Rum.
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Features and analysisCategory Analysis: Cider & Perry
The latest analysis from Circana examines cider and perry in convenience in terms of value sales and market share
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Product NewsCarlsberg launches first-ever global campaign
The ‘Do the best things begin with curiosity? Probably’ campaign focuses on curiosity among consumers and beer drinkers
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Product NewsJameson and Classic Football Shirts kick off limited-edition bottles
It comes as part of the brands four-year deal with the English Football League
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Product NewsBrewDog delivers low ABV with new Cold Beer
BrewDog has unveiled its new beverage Cold Beer (3.4% ABV) in a move to recognise the growing demand for low ABV beer
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Product NewsBrewDog mixes it up with Duo White Rum debut
The new variant joins BrewDog’s lineup of existing rum SKUs
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Product NewsSharp’s Brewery launches Offshore Pilsner into off trade
Sharp’s Brewery will be rolling out its Pilsner to retailers nationwide from the end of April
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Product NewsRedLeg Spiced Rum partners with Global Brands
Global Brands Ltd is to represent RedLeg Spiced Rum in the UK
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Product NewsGlobal Brands adds TAKE tequila range to portfolio
The TAKE range comprises of three fresh flavoured liqueurs; pineapple, jalapeño and pink grapefruit, with ABV of 34% and a 38% ABV 100% Blue Weber Agave blanco
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Product NewsThe Stonewall Inn IPA launched by Carlsberg
Created by craft legends Brooklyn Brewery in partnership with The Stonewall Inn, New York City, the IPA is a blend of grapefruit and bright, citrus peel notes with a dry finish
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Product NewsStaropramen introduces new multipack
The beer brand has also announced the return of its ‘The Prague Expert’ campaign