Jameson X CFS _ Full Collection 960x730

Jameson has teamed up with Classic Football Shirts to launch five limited-edition whiskey bottles that pay homage to some of the most iconic away jerseys in British football history.

It comes as part of the brands four-year deal with the English Football League (EFL) and hopes to “bring fans across the country together to look back at where they were, who they were with and how they felt during the best away-days in their clubs’ histories,” said Pernod Richard.

Pernod Richard revealed that experts from Classic Football Shirts carefully selected the jerseys, which feature football teams Charlton Athletic, Leicester City, Sunderland, Portsmouth and Tranmere Rovers.

Josh McCarthy brand director for Pernod Ricard UK said: “Seeing the vast collection of classic football shirts, from away matches embedded in the memories of fans from 72 clubs, got our creative juices flowing and we couldn’t help but reminisce on our own favourite away days. An away match brings fans together in such a unique and special way, it’s the same kind of kinship you experience when cracking open a bottle of Jameson Irish Whiskey to share stories with your mates.”

Together with the EFL, Jameson will also be celebrating the launch of the bottles with five exclusive pop-up events at each of the partnered clubs ahead of the Sky Bet EFL playoff Finals.

The limited-edition boittles are available online on Amazon, as well as Tesco and Morrisons.