Latest Alcohol News – Page 3
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Product NewsVK launches on-pack promo with Butlin’s Big Weekenders
RTD brand VK teams up with Butlin’s Big Weekenders for an on-pack competition
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Product NewsRare retailer alert issued against OJ Premium Strong Beer
Regulators The Portman Group issues a retailer alert against a beer and its design
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NewsRetailers will soon be able to use digital proof of age for the first time
As the UK prepares to update its Mandatory Licensing Conditions (MLC), retailers face a challenge
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Product NewsChouffe IPA to hit UK shelves this Autumn
The IPA has rolled out exclusively in Waitrose with wider retail distribution planned for the coming months
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Product NewsStrongbow unveils Halloween campaign to boost cider sales
Heineken UK is rolling out a Halloween-themed marketing campaign for Strongbow Dark Fruit to help retailers capitalise on the seasonal sales opportunity
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Product NewsDisaronno celebrates 500 years with five limited edition bottles
Disaronno is launching a series of five limited edition bottles to celebrate its 500th anniversary, available from October
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Product NewsNostalgic RTD brand Reef reports significant growth
In July, the brand rolled out its RTD in a resealable tetra carton format
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Product NewsStrongbow becomes first alcohol brand to add NaviLens tech
The tech would better connect Strongbow and retailers with an “otherwise underserved and under-engaged audience”
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Product NewsAbsolut unveils limited edition bottle in tribute to artist Keith Haring
The brand first collaborated with the American artist back in 1986
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Product NewsThatchers Vintage now available in 440ml can format
Thatchers Cider introduces its Thatchers Vintage in a new 440ml can format
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Product NewsGuinness launches convenience exclusive PMP to mark Premier League’s start
The brand is also running an on-pack promo offering consumers thousands of football-themed prizes
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Product NewsSmirnoff launches new larger format RTD range
Smirnoff Crush comes in two flavours in 440ml cans
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Promotional FeatureDrive sales and profits in beer’s fastest-growing segment
Retailers are still not making the most of the opportunity in no- and low-alcohol beer. Here’s how to jump on this burgeoning trend by using these insightful tips from Asahi UK.
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Product NewsNirvana launches limited edition double dry-hopped pale ale
Buttercup (0.5% ABV) is available in 330ml cans and follows the release earlier this year of ‘Blossom’
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NewsRetailer boosts beer sales by 35% thanks to new ‘invisible air door’ in beer cave
A forecourt in Longford, Ireland, reports 35% boost in beer sales after installing a new ‘invisible air door’ in its beer cave
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Product NewsLow calorie cocktail range This Is Skinny launches across UK off-trade
The new This Is Skinny RTD is described as a canned premix cocktail range with a twist
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NewsKent store loses licence after selling vodka to children
A convenience store in New Romney has had its alcohol licence revoked after selling vodka to children
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Product NewsComplaint upheld against Lervig’s Passion Tang Sour Ale
A complaint against Lervig’s Passion Tang Sour Ale has been upheld by the alcohol industry’s ICP
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Product NewsThatchers begins earliest harvest in 120-year history thanks to ‘extended sunshine’
Thatchers has started picking apples from its 550 acres of orchards ahead of the August Bank holiday, marking the earliest harvest in the company’s 120-year history
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Product NewsLyme Bay Winery launches new English still wine range
Covepoint is available in Chardonnay and Pinot Noir