Latest Alcohol News – Page 3
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Product NewsJam Shed looks to seasonal sales with its Jam Sled Christmas special
Australian wine brand Jam Shed is giving its best-selling Shiraz a seasonal makeover
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Product NewsRoley’s new Super Natural lager uses world exclusive SmartBrew technology
Beer brand Roley’s launches a beer delivering 35.8% fewer calories than other mainstream 4.4% lagers
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Product NewsJack Daniel’s grows flavoured whiskey portfolio with Blackberry variant
The UK launch for the blackberry variant follows a succesful US launch for the tipple earlier this year
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Product NewsDrty Drinks to bring RTD cocktail brand Big Sipz to the UK
Big Sipz has listings with Dhamecha and United Wholesale
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Product NewsVK launches on-pack promo with Butlin’s Big Weekenders
RTD brand VK teams up with Butlin’s Big Weekenders for an on-pack competition
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Product NewsRare retailer alert issued against OJ Premium Strong Beer
Regulators The Portman Group issues a retailer alert against a beer and its design
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NewsRetailers will soon be able to use digital proof of age for the first time
As the UK prepares to update its Mandatory Licensing Conditions (MLC), retailers face a challenge
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Product NewsChouffe IPA to hit UK shelves this Autumn
The IPA has rolled out exclusively in Waitrose with wider retail distribution planned for the coming months
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Product NewsStrongbow unveils Halloween campaign to boost cider sales
Heineken UK is rolling out a Halloween-themed marketing campaign for Strongbow Dark Fruit to help retailers capitalise on the seasonal sales opportunity
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Product NewsDisaronno celebrates 500 years with five limited edition bottles
Disaronno is launching a series of five limited edition bottles to celebrate its 500th anniversary, available from October
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Product NewsNostalgic RTD brand Reef reports significant growth
In July, the brand rolled out its RTD in a resealable tetra carton format
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Product NewsStrongbow becomes first alcohol brand to add NaviLens tech
The tech would better connect Strongbow and retailers with an “otherwise underserved and under-engaged audience”
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Product NewsAbsolut unveils limited edition bottle in tribute to artist Keith Haring
The brand first collaborated with the American artist back in 1986
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Product NewsThatchers Vintage now available in 440ml can format
Thatchers Cider introduces its Thatchers Vintage in a new 440ml can format
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Product NewsGuinness launches convenience exclusive PMP to mark Premier League’s start
The brand is also running an on-pack promo offering consumers thousands of football-themed prizes
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Product NewsSmirnoff launches new larger format RTD range
Smirnoff Crush comes in two flavours in 440ml cans
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Promotional FeatureDrive sales and profits in beer’s fastest-growing segment
Retailers are still not making the most of the opportunity in no- and low-alcohol beer. Here’s how to jump on this burgeoning trend by using these insightful tips from Asahi UK.
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Product NewsNirvana launches limited edition double dry-hopped pale ale
Buttercup (0.5% ABV) is available in 330ml cans and follows the release earlier this year of ‘Blossom’
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NewsRetailer boosts beer sales by 35% thanks to new ‘invisible air door’ in beer cave
A forecourt in Longford, Ireland, reports 35% boost in beer sales after installing a new ‘invisible air door’ in its beer cave
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Product NewsLow calorie cocktail range This Is Skinny launches across UK off-trade
The new This Is Skinny RTD is described as a canned premix cocktail range with a twist