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Product NewsAsahi Super Dry launches first integrated marketing campaign
Japanese beer brand Asahi Super Dry has launched its first fully-integrated marketing campaign, called Karakuchi Nights.
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Product News
Hardys uncorks pack redesign as part of major new campaign
Hardys has announced a packaging revamp and a consumer ‘money back guarantee’ as part of a £5m campaign centred on the strapline ‘Certainty in an Uncertain World’.
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Product News
Blossom Hill Gin Fizz expands with RTD cans
Treasury Wine Estates has extended its Blossom Hill Gin Fizz sub-brand with an RTD can format.
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Product News
Jameson launches ad campaign for St Patrick’s Day
Irish Whiskey brand Jameson has launched a multi-million-pound advertising campaign ahead of St Patrick’s Day.
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Product News
What’s keeping my tills ringing?
Conrad Davies, owner of Spar Y Maes in Pwllheli, North Wales, is prepared for a sales increase thanks to St David’s Day and the start of the holiday season, with local goods playing a key role.
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Product News
Strongbow Rosé joins cider brand’s portfolio
Strongbow Rosé is set for launch across the off trade alongside the cider brand’s biggest ever TV campaign.
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Product News
Gordon’s creates Sicilian Lemon gin variant
Gordon’s is set to launch Gordon’s Sicilian Lemon gin (37.5% ABV) in March.
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Product News
Funkin cocktails shakes it up with Nitro Pina Colada
Funkin Cocktails has extended its range of RTD cocktails in a can with the addition of Nitro Piña Colada.
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Product News
Foxhole Spirits’ portfolio available to Booker retailers
Sussex-based spirits producer Foxhole Spirits has announced a new listing with Booker through the wholesaler’s direct delivered range.
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Product News
Rooster’s unveils limited-edition Outlaw craft beers
North Yorkshire brewery Rooster’s Brewing Company is set to launch a range of new craft beers under the Outlaw Project brand, available to c-stores on a first-come, first-serve basis.
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Product News
Strongbow to launch first ultra-low alcohol variant
Cider brand Strongbow has unveiled its first ultra-low alcohol line, Strongbow Dark Fruit 0.5%.
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Product News
WKD set to add Dark Fruit variant
SHS Drinks is set to launch WKD Dark Fruit to ensure the brand “remains fresh and relevant to its core 18-24 year-old target market”.
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Product News
St Peter’s relaunches 0.0% Without beer brand with new recipe
Suffolk Brewery St Peter’s has refreshed the recipe of its Without brand of zero-alcohol beer.
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Product News
Jägermeister relaunches liqueurs with updated packaging
Jägermeister is rolling out a new look across its premium herbal liqueur range, available to retailers from early next year.
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Product News
Aston Manor Cider ditches shrink wrap and plastic rings
Cider maker Aston Manor is taking steps to reduce plastic use across its multipack canned range by replacing shrinkwrap and plastic rings with cardboard equivalents.
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Product News
Edinburgh Gin makes TV debut with ad campaign
Edinburgh Gin has launched its biggest-ever brand campaign, Filled with Wonder, featuring its first-ever TV spot airing on Channel 4.
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Product News
Willow taps into CBD and low-alcohol trend with reformulation
Spirit brand Willow has reformulated its core bottle to contain cannabidiol (CBD) and less alcohol (0.5% abv), in a move to target a wider group of adult drinkers.
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Product News
Waipapa launches 2019 vintage and supports marine conservation
New Zealand wine brand Waipapa Bay is marking the release of its 2019 vintage bottle with support for WDC, the leading global charity dedicated to the conservation and protection of whales and dolphins.
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Product News
St Peter’s Brewery creates two gluten-free beers
St Peter’s Brewery is launching gluten-free versions of its cream stout and Suffolk gold beers into the convenience channel.
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Product News
Wildcat Gin partners with drag artists for Christmas activity
Wildcat Gin has signed an exclusive sponsorship deal with Escape From Planet Trash - the Christmas theatre production from drag queen collective: Sink The Pink.
