Diageo has launched a new limited edition variant of its super-premium vodka brand, Cîroc.
Cîroc Limonata (37.5% ABV) is available in a 70cl format across convenience, wholesale, the on-trade and online on Amazon from April onwards.
Marketing manager for luxury spirits Beth Weston said: “As one of the biggest super-premium vodka brands in the GB market, Cîroc is well known for flavour innovation, and we are thrilled to be unveiling a brand-new, limited-edition flavour across both on and off-trade channels in time for summer.
“Having taken inspiration from the Mediterranean summer, this flavourful citrus spirit is the perfect accompaniment to serves both at home and in venues. Cîroc Limonata is the ideal option for consumers who are looking to enjoy get-togethers by elevating summer social occasions to help people create memorable experiences.”
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