Staropramen 4x440ml

Staropramen has announced the launch of its new 4X440ml can multipack.

The new multipack will roll out in stores from April with cans enclosed in recyclable cardboard sleeves, making it completely plastic-free.

The launch hopes to “caters to increasing demand for multipack formats in the world beer category,” said the brand.

As part of its new connected packaging, scannable QR codes will also appear on both the can and sleeve, enabling consumers to engage in a brand-new, mobile first experience, featuring new and exclusive content.

It will be supported by both paid and organic social media activity and point of sale materials in store.

The brand has also invested more than £1m into the return of its ‘Prague Expert’ campaign featuring its global brand ambassador Orlando Bloom.

The campaign includes 30-second and 75-second adverts appearing across Video-On-Demand and Cinema.

Jo McCarthy senior brand manager for Staropramen at Molson Coors Beverage Company said: “The launch of Staropramen 4x440ml multipacks will help retailers tap into this demand and drive incremental sales as we head into the spring and summer months. Retailers should consider how they can activate the multipacks alongside food. Staropramen pairs well with classic Czech dishes like roasted pork, sauerkraut, and dumplings, as well as a variety of grilled meats, seafood, spicy dishes, and milder cheeses like mozzarella. Make sure to utilise offers and bundles around summer occasions and events to generate interest and give shoppers everything they’re looking for when planning at home occasions.”