Redleg rum

Global Brands Ltd is to represent RedLeg Spiced Rum in the UK.

RedLeg Spiced Rum is a Caribbean spirit owned by Distil.

Managing director at Global Brands Julian Atkins said: “After a fruitful relationship collaborating with RedLeg on our ready-to-serve 250ml cans, we’re really pleased to be working with the team at Distil on the distribution of its brands in the UK off premise. We’ve long admired the RedLeg brand with its eye-catching logo and great liquid so I’m looking forward to further driving its availability, and that of Distil’s other brands, for consumers.

“As we enhance our sales team and further develop our in-house warehouse and logistics capabilities, partnering with RedLeg also represents a key step in our strategy to diversify our brand offerings. This collaboration allows us to leverage our expertise, efficiencies, and relationships to benefit not only RedLeg but our future third-party brand partners.”

Chairman at Distil Don Goulding added: “We are delighted to collaborate with Global Brands to distribute RedLeg across the UK’s grocery, cash & carry, and convenience sectors. Their powerful distribution network and logistics capabilities, coupled with their close relationships within these channels, will ensure our products are delivered with the highest standard, supporting our brand’s rapid growth.”