Latest Alcohol News – Page 2
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Product NewsCarling launches limited edition FA Cup can campaign
Carling launches 12 can designs celebrating the Emirates FA Cup and Adobe Women’s FA Cup
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Product NewsDamm celebrates 150th anniversary with limited Barcelona designs
Damm has revealed a limited edition range of can and bottle designs paying tribute to Barcelona
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Product NewsAbsolut Vodka and Sprite bring a tropical twist with new pineapple flavour
CCEP says it’s continuing to accelerate growth in the alcohol ready-to-drink category
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Product NewsAsahi to support convenience retailers with new 440ml cans
Asahi UK is “evolving its multipack strategy” to help retailers combat the sharp decline in traditional 330ml cans
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Product NewsHive Mind Mead unveils new Tavern Mead variant
Tavern Mead is the latest addition from Hive Mind Mead
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Product NewsGlobal Brands extends Hooch range with peach variant
RTD brand Hooch has added a peach variant to its range, available from April in multiple formats, as the flavour continues to drive significant growth across the drinks category
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Product NewsBrothers Drinks unveils lower-abv Cider Shandy offering
The NPD is designed to ‘bridge the gap between established no & low products and more regular abv offerings’
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PodcastNew research shows the evolution of drinking culture
New research from Time Out and Peroni reveals a shift in drinking habits
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Product NewsMolson Coors introduces can format for Madrí Excepcional 0.0%
Molson Coors launches new 4x440ml can format for Madrí Excepcional Zero
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Product NewsEcho Falls launches Blue Raspberry Fruit Fusion exclusively to wholesale
Echo Falls has launched its new Blue Raspberry Fruit Fusion exclusively to the wholesale channel for three months, with availability through Booker, Parfetts and local cash and carry outlets
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Product NewsChouffe lowers its low alcohol beer to 0.0% and drops new Cherry variety
Belgian beer brand Chouffe is expanding its UK alcohol free offer with two updates
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Product NewsRekorderlig unveils Pineapple-Kiwi to tap into tropical demand
Molson Coors launches Pineapple-Kiwi and introduces its top-selling Strawberry-Lime variant in a 500ml single can format
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Product NewsCoca-Cola and Jack Daniel’s launch live music promotion
Coca-Cola Europacific Partners has launched its first-ever on-pack promotion across the Jack Daniel’s & Coca-Cola RTD range, giving shoppers the chance to win tickets to live music experiences including performances at Wembley Stadium
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Product NewsParfetts grows own-label cider range
Parfetts expands its own-label cider range with the launch of Lancer White
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Product NewsBrooklyn Brewery launches trio of limited-edition craft beers
Brooklyn Brewery unveils three limited-edition craft beers
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NewsDevon shoplifter who stole £7,600 of alcohol to order is convicted
A Devon shoplifter who stole booze valued at over £7,500 has admitted 18 theft offences
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Product NewsGlobal Brands launches Asuki and Nottari liqueur ranges
Global Brands has launched two new liqueur brands - Japanese-inspired Asuki and Italian Nottari Sambuca - as it looks to tap into growing demand for Asian flavours and revitalise the sambuca category
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Product NewsCCEP expands alcohol RTD line-up with Bacardí & Coca-Cola Spiced
The NPD will be supported by an on‑pack promotion
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Product NewsWKD launches £10m campaign to target new generation
SHS Drinks is investing £10m in a major marketing campaign for WKD’s 30th anniversary, targeting 18 to 24-year-olds with the ‘Got a WKD Side?’ initiative running throughout 2026
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Product News1664 Bière rolls out on-pack promotion with £2,000 prize bundles
1664 Bière launches an on-pack promotion across all can formats until 31 May