Latest Alcohol News – Page 2
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Product NewsHenry Westons adds 75cl bottle to its Vintage range to target sharing
A larger format bottle for Henry Wrstons Vintage Reserve cider has been added to its range
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Product NewsAbsolut Vodka freshens up its bottles with new KAWS artworks
The latest Artist Edition bottles from Absolut have been unveiled
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Product NewsBrewDog launches ‘Choose Craft’ campaign across the UK
Tilray Brands has unveiled a major new campaign for BrewDog, featuring murals in Manchester and Edinburgh alongside nationwide advertising to champion the craft beer category
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Product NewsCircana category analysis: Wine
The latest analysis from Circana examines the wine category in convenience in terms of value sales and market share
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Product NewsHardys unveils biggest brand overhaul in years
Australian wine brand Hardys is undergoing its most significant transformation in years, with a simplified portfolio, redesigned packaging and a major new marketing campaign launching across the UK this November
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Product NewsSmirnoff Ice launches three new flavours and party pack
Diageo has expanded the Smirnoff Ice range with three new flavours and a 10-can mixed Party Pack, as RTDs continue to deliver strong category growth
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Product NewsEcho Falls brings Blue Raspberry to RTD format
Vinarchy is expanding its Echo Falls Blue Raspberry range with a new 275ml RTD format, targeting festivals, events and impulse-led drinking occasions
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Product NewsJim Beam launches 35cl bottles for convenience retailers
Jim Beam is entering the fractional spirits market with new 35cl bottles across its core and flavour range, available now through major wholesalers
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Product NewsVinarchy aims to unlock £1.4bn category growth with new strategy
Vinarchy has launched Vintelligence, a new category strategy designed to grow UK wine sales by 11% by 2029 by focusing on occasion, taste and price cues rather than traditional wine descriptors
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Product NewsLucky Saint recalls Hazy IPA products because cans may explode
The FSA has advised Lucky Saint is recalling its Hazy IPA products as they may pose explosion risks
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NewsMolson Coors' new lager report shows almost a fifth of off-trade sales come from core lines
Molson Coors’ new lager report highlights the importance of a core range in stores
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Product NewsCaptain Morgan adds new Pepsi Max Cherry RTD to its line-up
Captain Morgan and Pepsi Max are turning up the flavour this September
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Product NewsDisaronno unveils new bottles as part of a wider brand refresh
Italian liqueur refreshes its iconic look following the launch of its global brand platform
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Product NewsBrewDog looks to the future with new brand campaign
BrewDog is launching a major multi-platform marketing campaign under new owner Tilray, with convenience retailers set to benefit from promotional pricing on Punk IPA and Hazy Jane cases this October
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Product NewsBrancott Estate launches lower ABV rosé wine
Vinarchy has launched Brancott Estate Flight Rosé, a 9% ABV Marlborough wine targeting the growing number of UK consumers moderating their alcohol intake.
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Product NewsWKD targets freshers with major sampling push
SHS Drinks is rolling out fridge sampling across 800 student accommodation sites as part of a major freshers push for WKD, backed by its £10m ‘Got a WKD Side?’ campaign
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Product NewsDe Kuyper Royal Distillers scores Disaronno International UK distribution
Drink maker De Kuyper Royal Distillers has announced the Disaronno International UK as its exclusive distribution partner
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Product NewsDiablo teams up with The Traitors live experience
Wine brand Diablo has struck an 18-month partnership with The Traitors: Live Experience, bringing branded activations, in-store promotions and prize giveaways to the immersive Covent Garden attraction from September 2026
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Product NewsKahlúa launches Coffee Cream and plans to ‘wake up’ the cream liqueur category
Kahlúa is urging shoppers to “forget everything they think they know” about cream liqueurs
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NewsBusinesses can adopt digital ID for alcohol sales from today
Licensed premises in England and Wales will now have the option to accept digital proof of age when selling alcohol