Latest Alcohol News – Page 6
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Product NewsBirra Moretti’s festive activity sees £2.4m marketing push and limited edition packaging
Heineken UK is supporting its Italian lager brand Birra Morretti with a £2.4m push
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Product NewsCasillero del Diablo celebrates new Jammy Red Devil red blend with Man Utd tie-in
Chilean wine brand launches a sweeter red blend alongside the Premier League team
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Product NewsBacardí partners with singer Joy Crookes to 'get Gen Zs dancing'
Bacardí has partnered with Brit Award-nominated singer-songwriter Joy Crookes for a campaign aimed at encouraging young people to return to the dancefloor
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Product NewsFlavoured wine brand BeatBox launches in UK
Red Star Brands has introduced US-based flavoured wine brand BeatBox to the UK market
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Product NewsJam Shed launches The Jammy Drop offering a share of £20k
Australian wine brand Jam Shed has launched a new on-pack promotion
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Competitions and GiveawaysClosed: Over £600 of Supermalt Stout up for grabs across three lucky winners!
Supermalt, the UK’s #1 malt drink [NIQ], has dropped its first-ever alcoholic brew: Supermalt Stout (7.7% ABV). It’s smooth and easy-drinking with subtle roasted caramel and chocolate notes, available as single 330ml (RRP £2.29) or 4x330ml (RRP £8) packs. To celebrate, one lucky retailer can win stock ...
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Products In DepthFive things you need to know about Christmas alcohol
What’s getting your customers into the festive spirit? We look at top tips to make the most of the Christmas alcohol opportunity
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Product NewsSpot Whiskey celebrates with limited edition Green Spot expression
Irish whiskey brand Spot Whiskey is celebrating 100 years of Green Spot with a limited-edition 10-year-old expression
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Product NewsPusser’s Rum sets sail with Night Watch to commemorate Trafalgar Day
Night Watch is crafted with Louisiana Blackstrap Molasses, prized as the finest in the world
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Product NewsCCEP partners with Wembley Stadium as official alcohol ready-to-drink supplier
Coca-Cola Europacific Partners Great Britain Limited alcohol ready-to-drink portfolio has secured a partnership with Wembley Stadium Connected by EE, becoming its official alcohol ready-to-drink (ARTD) supplier, and exclusive ARTD provider for the next five years
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Product NewsJim Beam announces two new bourbons
Bourbon maker Jim Beam has announced two new lines available later this month
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Product NewsHive Mind mead links up with Rave for a coffee-infused stout
Hive Mind’s new Second Breakfast is a new stout infused with coffee and honey
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Product NewsJam Shed looks to seasonal sales with its Jam Sled Christmas special
Australian wine brand Jam Shed is giving its best-selling Shiraz a seasonal makeover
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Product NewsRoley’s new Super Natural lager uses world exclusive SmartBrew technology
Beer brand Roley’s launches a beer delivering 35.8% fewer calories than other mainstream 4.4% lagers
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Product NewsJack Daniel’s grows flavoured whiskey portfolio with Blackberry variant
The UK launch for the blackberry variant follows a succesful US launch for the tipple earlier this year
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Product NewsDrty Drinks to bring RTD cocktail brand Big Sipz to the UK
Big Sipz has listings with Dhamecha and United Wholesale
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Product NewsVK launches on-pack promo with Butlin’s Big Weekenders
RTD brand VK teams up with Butlin’s Big Weekenders for an on-pack competition
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Product NewsRare retailer alert issued against OJ Premium Strong Beer
Regulators The Portman Group issues a retailer alert against a beer and its design
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NewsRetailers will soon be able to use digital proof of age for the first time
As the UK prepares to update its Mandatory Licensing Conditions (MLC), retailers face a challenge
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Product NewsChouffe IPA to hit UK shelves this Autumn
The IPA has rolled out exclusively in Waitrose with wider retail distribution planned for the coming months