We take a look at how new big can energy drink Rubicon Raw is trying to stand out in the crowded energy drinks market.

  • Barr Soft Drinks’ latest drink wants to capture the imagination of young people

  • Packaging focuses on the product’s natural qualities

  • Colourful Rubicon Raw cans seek to stand out from their more masculine competitors

  • Consumer perceptions of the product

For more information, check out the full product story here