Soft drinks have always been important for the convenience channel, but last year in particular the category shone with on-the-go soft drink occasions presenting a sales boost of £8,400 per year for each convenience store in the UK today.1
Find out more as Britvic’s head of channel development, Reena Bilakhia, reveals the biggest opportunities for convenience stores this year and outlines how working directly with suppliers can help retailers take their rightful slice of the sales opportunities available.
1Britvic IC Category Vision January 2023. Impulse size of prize based on NielsenIQ RMS, MAT 2022 Impulse share of soft drinks (40%) multiplied by Britvic market opportunity.
Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 37 much-loved brands sold in over 100 countries.
The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements.View full Profile