Ready-to-drink (RTD) cocktails offer a unique opportunity for convenience retailers to maximise sales in the summer months. It’s a category that has already seen major growth in recent years, with RTD sales in convenience at £16 million last year, growing 29%, so there’s plenty of opportunity for retailers to cash in.

And with cocktails being one of the most versatile segments, we spoke with Ben Anderson, Funkin’ Cocktails marketing director and Dean Holborn, owner of Holborns Limited, to learn more about the major trends within the RTD cocktail market and gain their insight on how to make the most of this opportunity in-store.

Watch this video to get exclusive advice on how to appeal to a diverse range of customers, including that younger consumer, with an innovative RTD cocktail range that can help boost sales.