Nurishment, part of Grace Foods, is now making its drinks range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.
The bottles are a refrigerator-friendly version of the ring-pull canned drink, offering greater choice to consumers and are produced from 100% recyclable materials, just like the cans.
The move follows last year’s packaging revamp and is designed to capture new and lapsed consumers, allowing the brand to capitalise on the most common purchasing occasion for single-serve milk drinks and the preferred chilled taste experience of milk drink consumers.
Nurishment aims to bridge the gap between nutritional and indulgent milk drinks. It is high in protein and contains essential vitamins and minerals (including Vitamin C, B2, B3 and B12), suitable as a mid-morning pick-me-up or a sweet treat that gives consumers an added boost.
The new bottles will come in the brand’s four hero flavours of vanilla, strawberry, chocolate and banana through wholesalers.