Clearly Drinks has relaunched its Perfectly Clear flavoured water brand with a new fruitier product and distinct visual identity.
Targeting families, zero sugar Perfectly Clear aims to bring new shoppers into the flavoured water market by offering a healthier alternative to sugary juice and carbonated drinks.
New flavours orange & mango and peach & apricot join existing summer fruits, strawberry and lemon & lime variants.
The relaunch will be supported by an integrated marketing campaign from May including a national TV advert, print and online advertising as well as national and regional PR which will include influencer activity.
Clearly Drinks head of marketing Susanne Wright said: “We’ve taken natural strong fruit flavours and mixed them with our own Northumbria spring water to deliver a brand new Perfectly Clear product, all with zero sugar. With growing concerns over obesity and diseases associated with obesity, the preference for low-calorie drinks has risen considerably over the past few years. As a result, consumers have migrated away from sugary juice and carbonated drinks and want healthier alternatives for themselves and their families.
“We believe Perfectly Clear will prove a big hit with families with its strong fruity flavours, bright and bold packaging and zero sugar offering.”
Perfectly Clear is available to Nisa stores in in 330ml (rrp 45p), 500ml (rrp 79p) and 1.5ltr bottles (rrp 95p).