7UP has enhanced its sugar-free range with the launch of a new cherry flavour.

7UP Free Cherry - 330ml can

The launch of 7UP Free Cherry will be backed with “significant investment” across digital, OOH, media partnerships and a new 7UP Free TV ad from June 2020.

Early testing showed that out of 30 possible flavours, consumers felt 7UP Free Cherry would be their number one choice (Mmr CLT Research), according to Britvic.

7UP Free Cherry is available in the following pack sizes:

600ml bottle – RRP: £1.45

Multipack can formats:

330ml x 6 – RRP: £3.49

330ml x 8 – RRP: £4.49

Bottle Size: 2ltr Bottle

Case Size: 2ltr x 12

RRP: £1.99