Levi Roots Soft Drinks is set to launch a new flavour, Tropical Punch, in April.
The new variant, which combines pineapple with sweet mango, will be available in a 500ml £1 PMP bottle.
The product has been designed specifically for the convenience and impulse channel, the brand said.
Levi Roots brand manager Sally Forbes said: “We know that people already seek out Levi Roots drinks for the unmatchable taste of the Caribbean, so our new Tropical Punch flavour will fit right in on shelf, before it flies straight back off.
“Sales are up +3% year-on-year with the brand consistently adding value to the category (Nielsen Scantrack).
“We’re confident that with Tropical Punch, we’re bringing something fresh and new to our key target audience of 16-35-year olds that will drive growth for independent retailers.”
Levi Roots Tropical Punch joins the Caribbean Crush and Jamaican Sunset flavours in its existing range of carbonated drinks.